This is a question that I really should know the answer to. I have been producing a daily photography blog for over 2 ½ years now. Up to last week that is.
When should I post to my photography blog? According to my research the best time to post to my photography blog is Monday 11am EST. In this not as scientific as I would have liked article I will explain how I have come to this conclusion.
Why am I asking this question?
I have been producing daily posts on my photography blog for 2 ½ years since the start of 2016. I decided that a daily blog was the best way of getting noticed, the best way of attracting the traffic to me website that I was after.
Has producing daily blog posts worked?
How do I know this has not worked?
Simple – there are two measures.
This is the evidence of people visiting my website. This is the bare numbers. This is matter of fact. And there has not been the progression since January 2016 that I was hoping for.
This is the more relevant measure. Well not true if I get my web traffic to such levels that advertising is an option.
My daily photography blog has not contributed to my website such that the number of real business enquiries has increased enough. And that was the reason I started doing a daily blog – to increase the traffic to my website.
So, what now?
Posting daily posts takes time. I am happy to spend time on my photography blog, but not without a bit more analysis and science as to when is the best time of the week to produce a weekly post. Another way of putting this is that I am no longer prepared to carry on producing daily posts when this has not worked.
Hence this post.
Before I go on a quick word on who I am trying to attract to me website.
What traffic was I trying to attract?
Anyone who wants me to take photos for them, which was part of the problem. I was trying to attract anyone and everyone. I had no focus, no target reader in mind. I was literally trying to attract anyone who wanted photos taken in any sector.
Who are my target readers now?
People interested in general photography
Potential clients who want buildings photographing
Potential clients looking for commercial partners
And that is it. Still pretty broad of course.
Content of my daily blog is another story, another article for another time - this post is about when I should post to my photography blog.
So back to the question in mind.
When should I post to my photography blog?
Where do I begin answering this question? By putting it in Google of course. And hopefully if I do a good enough job I will rank number 1 for this question.
So, what does Google tell me.
This is the first result, from photographyconcentrate.com
Now there is lots of good stuff in this article, which suggests once or twice a week. And as to when, it just says that you can pick the day/ days yourself.
No answer there, which is a shame.
But a good thing as I should be able to produce a post that answers the specific question and rank at number 1. That is the plan
Number 2 on the Google results is titled “How to write a good blog post about your photography”.
In fact, nothing of page 1 for the search query “When should I post to my photography blog” actually answers the question
I will broaden out my search to “When should I post to my blog”
And see what I get
OK – number 1 result is an article titled “When Is The Best Time To Publish Blog Posts?”.
That’s more like it – just what I was looking for.
I guess blog or photography blog is not the issue – this about when to post a blog post, so should be pretty much a universal answer.
OK – lots of info here.
And the answer from this excellent post appears to be Mondays between 9 and 10am EST.
But there are variables – various best outcomes
Blog views by hour – Monday 11am
Comments by day – Saturday
Comments by hour – 9am
Links by day – Monday and Thursday
Links by hour – 7am
But then I found this - the best general time to post to get the most traffic is Monday 11am Eastern time. Bingo. That is what I have been looking for.
Now there is a problem – the time zone.
I am in GMT – Greenwich Mean Time – well actually BST at the moment. I am in England, but photography is a global subject. Part of my target market is the general photography community world-wide, but also UK based clients. I am not trying to attract clients in the USA to photograph their buildings.
Although having said that….
Let’s sort out the time zones
Is 9-10am UK time the time I should post?
9am BST equates to 4am EST.
I think 9-10am Monday morning BST time might be the right time for me.
What else did I find in Google
9.30 – 11am Eastern time gets a few mentions, but there is nothing UK based.
One point that is mentioned which I think is excellent advice is to trial different times and see what happens.
So, what to do?
It will be difficult to measure the success of a certain time compared to the 11am that I have been working to as the content of my blog will be changing significantly at the same time.
I could just go with 9-10am BST and see what happens. If it works then great, if it doesn’t it can hardly be less successful that what I have been doing for the last 2 ½ years?
This might be a case of just getting on with it seeing what happens.
But the there is the Improve Photography schedule?
My articles on Improve Photography are published at 6am Boise time. Now there must be a very good reason for this.
6am Boise equate to 1pm BST.
Back to Google
Mondays seems to be widely reported as the best time to publish blog posts from lots of sources, so I think I will go with that.
The day will be Monday.
That is half the job done!
So what time?
Overthinking is a frequent problem. There is so much info out there giving lots of times.
Let’s give my Google Analytics data a try
The problem is that there are lots of pages on my website as well as my blog, so I am not sure if this will give me the info I need.
And there is a further problem.
I changed from rickmcevoyphotography.co.uk to rickmcevoyphotography.com in the summer. That means that I do not have the data before July 2018 for rickmcevoyphotography.com, and before then have the data for my .co.uk.
I think I am going to have to forget Google Analytics and dig a bit deeper
Back to Google
The first answer says it doesn’t really matter what time of day you post.
And the next.
And then there is conflicting and less authoritative answers and general vagueness
I need to think about this logically.
I need to publish my blog posts when the people I want to see my posts are online. When is that though? I can see how 9.30 on a Monday morning works in UK timing for the UK market but what about everywhere else in the world? My second target market is the USA I guess – the largest English-speaking country.
But 9am EST = 2pm BST.
Bu if we bear in mind that the Improve Photography articles are scheduled at 6am Boise time for a reason, which is Mountain Daylight Time (which I had never heard of!) then this is the summary as I see it.
And I am rubbish with time zones.
BST 9.00 am = 2.00am MDT = 4.00am EST
If I went with the recommended time in the article with the study, then I would publish posts at 11am EST.
11am EST = 4pm BST = 9am MDT
I think that I will go with that. My logic is as follows.
If you are going to do research then you need to act on the best information – otherwise why bother doing the research in the first place?
I don’t have a problem with using 11am EST – I have been using 11am BST for 2 ½ years now without getting the results I want. It feels good to be doing something different.
4pm BST is not a bad time to post anyway, as one of my target markets is the architectural professions, who will surely be in work on a Monday afternoon?
I don’t believe that there is a time which will target everyone I am trying to attract ever – people are online all the time these says of course so this is pretty much an impossible thing to nail down.
I can try this and see what happens – if nothing happens I can have a rethink.
I believe I have an answer to the question posed - When should I post to my photography blog? What day and time?
Monday 11am EST, which is 4pm BST.
I will try this for 1-2 months and see if there is any significant change.
Any advice appreciated of course - please get in touch by phone, email or the contact form on my website.