Find Photos Faster And Cheaper In Lightroom Classic With Excire Search

A summer message from those nice folk at Excire

Excire Search Summer Offer

Excire Search Summer Offer

“Dear photographers, 
Summer time is travel time with an ever growing amount of photos brought back home. For you to not worry about how to handle the flood of photos, we now offer until the end of August Excire Search as a summer special for only 29€ instead of the regular 49€: 

Use my affiliate link and I get a small commission but you do not pay any more honest!!

Further information about Excire Search can be found here.

Enjoy this summer and the memories thereof in your Lightroom catalogue!

Your Excire Team”

And the same from me Rick

Rick McEvoy Photography

Hotel Photography – 10 Practical Tips For Hotel Owners

OK – so you are a hotel owner and you need some photographs taking.  Great – I can help you with this.

In this post, Hotel Photography – 10 Practical Tips For Hotel Owners I will give 10 actionable things that you can do to get the best photographs of your hotel. Great quality images are vital for a hotel as the vast majority of bookings are made online, and photos displayed on your own and affiliate booking websites play a big part in the selection of a hotel.

Sandbanks Hotel by Rick McEvoy Hotel Photographer

Sandbanks Hotel by Rick McEvoy Hotel Photographer

Who am I?

I am Rick McEvoy. I am a photographer and I specialise in architectural and interior photography. I photograph buildings, nice places and buildings in nice places. And also spend lots of time in hotels.

I am professionally qualified in both photography and construction, so photographing buildings is a logical combination of my two professions. And add to that my travel photography work and hotel photography is absolutely my niche! I cannot claim to be solely a hotel photographer, but certainly an architectural photographer.

This is not an advert for me though – I just wanted to show you that this is something that I know about and am able to offer excellent advice on.

Cap Negret Hotel, Altea. Hotel Photography by Rick McEvoy

Cap Negret Hotel, Altea. Hotel Photography by Rick McEvoy

So you want some photos taking of your hotel?

The starting point here is that you know what you want the photos for, and what you want photos taking of. OK – so where do you start?

As you will gather reading this post finding the right photographer is crucial so I will spend some time on this before moving on.

1 – Find the right photographer for you

How do you find a suitable photographer? And the right photographer for you?

Well I would advise that you appoint a professionally qualified photographer, one belonging to a recognised organisation.

After all, you wouldn’t appoint an unqualified architect to design a new hotel for you would you?

2 - Finding a qualified photographer

Well speaking for the BIPP, which I am an Associate Member of, I can tell you that I have had my work critiqued by high-level photographers. I am talking prominent photographers in the UK, one being a Hasselblad Master no less!

BIPP qualified logo ABIPP

BIPP qualified logo ABIPP

I had to submit a portfolio of my own commercial work, and was then interviewed by board/ senior members of the BIPP.

You can see some of my architectural photography portfolio work on this web page imaginatively called Architectural Photography Portfolio.

So using a BIPP qualified photographer you will know that you are using a photographer who has produced high quality photographic work that has been scrutinised by industry experts.

And BIPP members have to prove that they are properly insured so you don’t need to worry about that either.

I am sure that the other bodies that I am about to mention operate in similar ways.

There are a number of professional bodies in the photography space – these are reputable institutions that I know of that are relevant to hotel photography in the UK.

  • BIPP – British Institute of Professional Photography

  • RPS – The Royal Photography Society

  • MPA – Master Photographers Association

There are of course other professional photography bodies, but I do not have personal experience of any of these so it would be wrong for me to recommend them.

And I am not too familiar with professional photography bodies abroad.

As I said, I am proud to have the qualification an ABIPP and to be an Associate of the British Institute of Professional Photography.

Cap Negret Hotel Altea Spain at sunrise

Cap Negret Hotel Altea Spain at sunrise

3 - Select a photographer who photographs buildings.

You want your hotel photographing. Now you wouldn’t hire a wedding photographer to do this would you?

Nothing against wedding photographers of course but taking me as an example I get approached from time to time to photograph peoples weddings, and also to do portrait work.

I always politely decline such approaches. If I was looking for a photographer to photograph my wedding I would not choose me! I would choose a wedding photographer of course. Which is exactly what I did.

In my opinion you should be looking for a photographer who specialises in photographing buildings. And no I don’t necessarily mean me, just someone who does this stuff all the time.

If you go the BIPP website you can search for photographers by type of photography.

Architectural/ building is the relevant category on the BIPP website.

That is what you are after – an architectural photographer, sometimes known as a building photographer.

Nissaki Beach Hotel, Corfu, Greece

Nissaki Beach Hotel, Corfu, Greece

4 – Personal advice from me on choosing a photographer

I would strongly advise that you meet the photographer that you are going to use if at all possible. The process will be much smoother if you get on with the photographer. It can be a long day spent with some grumpy git who hates what he is doing and arrives just wanting to get away.

Or if you engage a photographer and have a big time personality clash – that can make for a long and difficult day.

If this is not possible then the next best thing is to give the photographer a call and chat by phone.

And if that is not possible there is the modern way of doing this. If the photographer you are thinking of has a YouTube channel you can find out what they are like there. I have a YouTube channel (of course I do) where I waffle on about the content of my weekly photography blog.

Yes by the time you have read this my video should be up on YouTube for all to see!

And this will give you a better insight into someone, especially someone as unskilled in filming himself as me! But you get to see the real me!

Another thing to consider is a photographer’s style. If you check out my architectural photography portfolio you will see 12 commercial images which I have taken for architects.

This is my style of work.

If you like my photographic style great.

And if you do not like my style of work no problem – I am not the photographer for you.

Style is a very subjective and personal thing – we all have different preferences – if we all liked the same things it would be a dull world now wouldn’t it?

So find a photographer that you like, whose work you like and you should be just fine.

Once you have chosen a photographer they will be able to help you through the rest of the process.

But please read on – there is lots more good stuff honest!

Travelodge Hotel by Rick McEvoy

Travelodge Hotel by Rick McEvoy

5 – Agree the brief with your photographer

I have been told by clients that the hardest part of the process is getting a photographer on board.

I do this all the time so once I am appointed I am able to help my clients through the rest of the process.

This is what I am here for – to help clients get the photographs they want.

After all if I wanted some electrical work doing I would appoint a competent electrician, and once the price was agreed I would be guided by him/ her about the best way to get the work done.

Once you have a photographer on board the next thing to do is to agree the brief.

Choose the right photographer and he/ she will be able to help you, as you are using a photographer experienced in that line work now aren’t you?

The brief is very very important by the way – get this wrong and problems will arise.

Get the brief right though and things should flow smoothly.

The brief includes the following

  • Shot list – very important – see below

  • Number of images required – see below

  • Purpose of images/ intended use

  • Cost  - see blow

  • Inclusions – what is included

  • Exclusions – what is not included (such as sky replacement for which there will be an additional charge)

  • Deliverables – what will be issued to the client

  • Timings – when photos will be taken and when images will be issued.

I confirm all these things to my client to make sure that I have got everything covered and that I fully understand the brief.

Sandbanks Hotel in Poole Dorset by Rick McEvoy

Sandbanks Hotel in Poole Dorset by Rick McEvoy

6 – Shot list

This is the list of photos that have to be taken. Producing this list will help you as the client focus (no pun intended) on the photos that you actually need.

For a hotel you will want each different room type photographing from a variety of angles.

Each room will need photographing, and the intention is that in say 5 images a visitor to your website can see enough about a room to make further enquiries or just book the room.

People are always in a hurry these days it seems, and those headline images will help someone to quickly decide if they are interested in a hotel or not!

As well as the interiors of the various room types there are other essential photos which need to quickly tell the story of the hotel from arrival to departure.

Whilst this all sounds rather daunting the good news is that a quick photographic walkthrough is all that suffices these days.

The shot list is the cornerstone to the shoot – this can make the shoot or break it.

And of course whilst there are mandatory photos to be taken I try to find different angles and views go give something a bit different – this is of course in addition to the mandatory shots.

The shot list will also tease out how many images are required to be taken – the last thing you need is hundreds of photos to plough through, so I give you what you ask for plus a few extras and that is that.

Travelodge Southampton West Quay

Travelodge Southampton West Quay

7 – How much will you pay?

I price each job individually as every client has their own very specific wants and needs.

I am not cheap – if you want your hotel photographing for £100 then I am not going to be working with you I’m afraid.

Hotels are quite large undertakings to photograph as they have a range of rooms that all need photographing.

Everything in a photo has to be right, with realistic, technically accurate and correct images with the colours all as seen by the human eye.

There is also the matter of timing, which I will come onto later in this post.

So decide on your budget, accepting that it will be more than £100, and do a deal with a photographer!

8 – Work out the best time of day/ year

Timing is an issue, especially in the UK with our variable weather. This is less of a problem with interiors of course, as even on a drab day I can give the windows naturally looking light.

Exteriors are a problem though – no-one wants their hotel photographing in the rain!

That is why sometimes the interior photos can be taken at a different time to the exteriors.

Another timing issue is guests, especially in bars, restaurants and communal areas. Exteriors are fine, as these are in effect public spaces.

Travelodge Southampton West Quay

Travelodge Southampton West Quay

9 - Prepare the rooms

It might sound obvious, but the rooms should be prepared before being photographed. Hotel rooms need to be presented to their best, but this has to be realistic.

Don’t have pink flamingos in the bathrooms if that is not what guests actually get.

The following can help to get the best photos of a room

  • Rooms cleaned

  • Clean fresh bedding

  • Clean fresh towels

  • Complimentary accessories

  • Cables/ TV remotes hidden

  • Curtains clean, crease free and presented as intended

  • Windows cleaned internally and externally

  • Toiletries well presented

  • Loo rolls folded over nicely

  • Fresh flowers/ bowls of fruit etc (if normally provided)

Last but by no means least – make sure all the lightbulbs work, and that the lightbulbs are the same colour and brightness!

I will photograph your hotel rooms with the lights on as this gives a nice homely feel which is what we want to convey after all.

The same principle applies to the other communal and external areas.

Moving on to the outside, things that can detract from the external appearance of a hotel include

  • Cars

  • Vans

  • Bins

  • Debris on paths and footpaths

  • Skips

  • Signs

  • Hosepipes

Basically get rid of everything that you do not want in a photo – it is much quicker and cheaper to move stuff than to get me to remove it in Photoshop (and there are limits to what I can do in Photoshop).

Travelodge Southampton West Quay

Travelodge Southampton West Quay

10 – People or not?

People or not – that is the question.

Rooms are fine without people in them communal areas, bars etc sometimes look soul less if empty though. Though the shot above looks fine to me.

This is an issue that I am constantly facing with my architectural photography work – I photograph lots of buildings immediately after they have been built or refurbished, and they never have people in them.

This is fine for architects but for hotel owners this might be an issue.

Thankfully there are a few ways of dealing with this, depending on the budget available amongst other things.

The ultimate solution is to hire in models, but this never happens to be honest.

Next best thing is to get the staff involved as paid (as they are in work) models.

The other way is to put signs up all over the place advising guests that they will be in photos at a certain time on a certain day in a certain place, and that if they do not want to be in the photos please can they go somewhere else.

This can work, especially in circulation space.

I hide in clear sight with my high vis on and my camera mounted on a tripod, so no-one can ever say that they did not know that I was taking photos!

Technically, for what constitutes a public space such as a hotel bar or lobby, consent is not needed to photograph people, so lots of notification normally is all that is needed.

A combination of guests in public spaces and staff for closer shots should be fine in most circumstances.

But some hotel owners insist on no people in shots which is absolutely fine.

Summary

I hope that you have found my Hotel Photography – 10 Practical Tips For Hotel Owners post helpful, and that this helps you choose a photographer to photograph your hotel for you.

You can watch the accompanying video to this post on my YouTube channel.

Get in touch with me

Rick McEvoy

If you would like to speak to me about photographing your hotel then please get in touch, preferably by giving me a call so we can have a chat to kick things off.

This is me taking photos on Santorini by the way!

Rick McEvoy Photography – Hotel Photographer

11 Practical Photography Business Ideas For 2020 And Beyond

I wrote a blog post in the first week of January titled “How to make money from photography – my 2019 business plan”. This is the update on that post.

Things have moved on, and in this post I give you 11 practical photography business ideas for 2020 and beyond. Things that I am going to do that you can do as well. These address the fundamental need for a successful photography business to have a range of products and services - taking photos is just not enough in my opinion. And these have to be things which can be done by me as there is no-one else!

Read on to find out how I am growing my photography business and creating a range of products and services.

Who am I?

I am Rick McEvoy, a professionally qualified photographer and also Chartered Construction Manager. I also like travel. I photograph buildings, nice places and buildings in nice places.

And I write lots of stuff about photography and travel on this and my other websites, Paxos Travel Guide and Photos of Santorini.

What was my plan at the start of 2019?

At the start of 2019 I set out my business plan for the year. These are the key points.

1 – Taking photos for clients

My core business, and one that I had been distracted from with other things. Now I am producing consistently high-quality information and attracting higher level clients. All good.

And I have changed my pricing (upwards) to get the clients that I want.

I have regular targeted posts on my blog which have been very successful.

2 – Photos of Santorini website

Since January 2019 all I have done to this website is make it super-fast. It is something that I need to come back to once the next item is completed.

3 – Paxos Travel Guide website

At the time of writing this is nearly complete. It has taken a long time, but only because I have very limited time available to work on this website.

The web traffic growth has been remarkable though, especially recently.

And I have enjoyed this a lot.

4 – Rhodes Travel Guide website

I have deferred this – I want to properly complete Paxos Travel Guide and Photos of Santorini first.

5 - One more travel photography website. And then more websites?

Well having deferred the next website that meant not continuing with other stuff.

The bottom line is this – Paxos Travel Guide needs to make money before I do anything else!

6 – My main website, with increased traffic from social media, YouTube and my new blog format.

I go into this in more detail in his post, but these things continue in a more systematic way than before.

7 – Affiliate marketing

Another one that I am working on more and more and will come back to.

8 – Commercial partnerships

This has not really gone anywhere since January and will be a consequence of other things that I am working on.

9 – Freelance writing

I am writing on my own websites and that is it! I do not have the time or the spare brain capacity for any other writing at the moment!

And how is this all going?

It is good to see that the newer stuff I wrote about in January of this year is stuff that I have been working on and is stuff for the future – I am happy with that.

I have refined and improved my thoughts since January to where I am now, so let’s get straight into this.

Here are my 11 essential photography business tips for 2020 and beyond.

1 - Niche down

I have sort of already done this, but I am taking this a step further.

I have placed myself firmly in the market for the following

These are the areas of photography that I specialise in. I do not do weddings, portraits, christenings, pets, corporate events etc. I have excluded people and animals from my photographic work unless they are related in some way to construction.

So I photograph buildings, nice places and buildings in nice places.

That should be my tag line – I like that! Actually I have just added that to my home page!

And that is it.

I do not pretend to do anything else, and everything I create is in these three genres.

I have worked on further separating my architectural, landscape and travel photography work which I will come on to.

But this is something that I need to do more work on – I need to make sense of the two distinct areas, architectural and travel photography. Either that or find a way for them to sit comfortably together.

At the moment I am thinking of separation which has a logical next step.

I take all my travel stuff and put this on a separate website leaving my website as an architectural photography website.

Or do I create a separate architectural photography website? I like the idea of that – I have masses of material that I can use for this niche.

Post writing this blog post note – the idea of a separate website just for architectural photography is very appealing but is something that I am going to put in my list of future projects.

Sorry I went off on one a bit there, but the principle of niching down is I believe very important in 2019.

I need to stay on track for now though and stick to my plan.

2 – Price, Quality and my place in the market.

When I was starting out one of my first commercial photography jobs was photographing damaged cars for insurance companies. I got paid £15 per job. I did this for a while and then progressed onto photographing houses and creating floorplans. That job paid me £50 per property.

Those days are long behind me now thankfully.

I work mainly for architects and have some new and very specific new client areas to target in the future.

Architectural photography by Rick McEvoy

Architectural photography by Rick McEvoy

I am targeting people who value architecture and design, and for whom excellent photography of their buildings is an essential marketing tool.

More on this in the future – let’s see how I get on with my plan!

I am also declining smaller photographic jobs and small budget jobs. I now have a minimum price level which is consistent with the very high standard of the architectural photography work that I create these days.

This is after many years of practise not only on taking photographs, but also studying composition, other peoples work and refining my digital image processing.

The quality of my work has increased significantly in recent years, and I have positioned myself where the market demands such high-quality imagery.

Quality and not quantity.

3 – My Photography Blog

I used to publish a daily photography blog. I stopped this late last year, and now produce a weekly blog post like this one. And to be honest with you I have no idea why I was publishing things of virtually no value daily!

These new posts are long, in-depth posts. I write about the following subjects.

Photography Blog by Rick McEvoy

Photography Blog by Rick McEvoy

  1. General photography – I am writing information for the global photography market so that is just fine.

  2. Photography gear that I use.

  3. Photography business matters

  4. Websites and related stuff

  5. My photos

  6. Architectural photography

  7. Travel photography

  8. Landscape photography

And that is it. This is a very deliberate plan to continue the niche down that I talked about with my photography work into not only my blog but all my online content.

I do not want to be a general practitioner - I want to specialise. And I believe very much that specialising is the future in a very crowded market.

There is an endless supply of photographers who will photograph anything for virtually no money – do you want to compete with them? I don’t – I have made that mistake before.

I want to be the photographer people think about when they want their building photographing – that is what I want to be known for.

And that takes time and hard work.

The travel stuff is an aside that sits somewhere else now which I will come on to later in this post.

Again, quality over quantity.

And is this working? Well I am getting more visitors to my website than ever before, so yes this is working incredibly well.

4 – Google - EAT.

What am I talking about?

EAT stands for

  • Expertise

  • Authority

  • Trustworthiness

This is something that is becoming increasingly important.

Google is using these factors to rank websites. This is fact by the way.

So how do we do what Google wants us to?

Well, by writing all my own stuff on these narrow subject areas I believe I stand a better chance of being recognised as an expert. This is a natural continuation of what I am doing.

In business terms, this ties in well with the niche principle, so this is what I will continue to do, write about my areas of expertise.

The end point of this work is to get more visitors to my website – this is for two main reasons.

  1. Web traffic can generate passive income through ads.

  2. I want to get more people to contact me about taking photos for them – but I want them to the right people.

I take what Google says very seriously, and every post and piece of online content contributes to the Google EAT!

If you remember one thing from this post remember Google EAT.

And remember this as well - it is all about improving the quality of our websites using the guidance that Google has given us.

5 - Video

Video is the future. This is a very popular belief, and one that made me cringe. Video? Really?

  • How do I create videos that people will find interesting?

  • Do people want to watch and listen to me?

  • What gear do I need?

  • Or do I film stuff while I am out and about?

  • How do I create regular consistent content?

  • Where do I put this stuff?

  • Do I really have to do this?

Well it turns out the answer to the what question was staring me in the face. The rest of it was me facing the grim reality that I had to just get on with this.

What was the answer?

I have a weekly photography blog.

I have fresh new content created by me about my niches – this is the source of my video content.

So every week I publish a video on YouTube where I talk about the content of my weekly photography blog post.

And I mean every week.

And yes, there will be a video about this post.

Other than this I want to get into creating videos of nice places, but that is one for the future. I know that I should be working on this, and have tried a few things.

Basically I need to up my video creation massivley.

For now (until I finish other things( I will settle with me talking to the camera. It is getting easier over time; you never know I might get good at this!

6 – Pinterest

I wrote a post titled Pinterest for Photographers – check it out by clicking the link.

Why Pinterest of all the social media platforms?

Simple. Pinterest pins have a longer searchable life and are more searchable than posts on any other social media platform.

Tweets are gone on minutes, Instagram posts in hours and Facebook posts who knows?

And will all the complicated algorithms each platform is sending you the stuff they want you to see.

Now I know that Pinterest will be doing the same – the main difference for me is that posts stay searchable and visible for months, not hours.

Again, at the moment Pinterest is free so it is just a time commitment. I look at Pinterest as an extension of the work on my website planting seeds for the future.

Check me out on Pinterest here.

7 – YouTube

YouTube is the second biggest search engine on the internet. That says it all really.

I mentioned videos before. I won’t bore you with this again. It is one thing recording videos, but you need to do something with them.

This is what I am doing.

I have a couple of YouTube channels. On Rick McEvoy Photography I publish the videos of me talking to my phone about that week’s blog post.

I found this a scary prospect to be completely honest, but now I am into the swing of it I am getting on with it just fine. It is almost natural to me now.

And the set-up is simple.

I put my iPhone on my tripod, point it at me with my computer monitor in the background with the post I am talking about on the screen.

Videos should be a minimum of 6 minutes long by the way.

Simple.

I have created 18 videos so far, and this will be video number 19. And the watch time is slowly increasing.

And I am also doing the same with my Paxos Travel Guide website – check this out here.

If you are not on YouTube get on there and just talk naturally to the camera about your niche – I promise you it is not as bad as it sounds.

And don’t worry about the quality – that will come with time. Worry about getting regular, relevant decent content onto the second biggest search engine on the planet.

It is free after all and does not take that long to do!

And every time I create a video I create a shorter one circa one-minute long which I publish on Pinterest – video is going to be a big thing on Pinterest and for once I am in there early.

8 - LinkedIn

I used to hate LinkedIn. I had a business profile for my construction day job. And then I had an idea and created a LinkedIn profile for my photography business.

And I pretty much left it there for a few years, just auto-sharing blog posts and not doing much more than that.

But now I am doing more. I am republishing one of my weekly blog posts related to my architectural photography work.

This is another niching down exercise – there are no sunrise shots here – just architectural and interior photography photos and articles.

I have just started doing this, and have to mention a chap called Jeff Brown, who is a photography mentor helping photographers increase their LinkedIn profiles. See – he has niched down to this. You can find him on LinkedIn and on his website Focus On Marketing.

And one thing that I did not know about LinkedIn – Microsoft bought LinkedIn for $26.2billion!!!! So there must be something going to happen!

9 – Websites

I have three websites at the moment.

Paxos Travel Guide

Paxos Travel Guide

Rick McEvoy Photography

Paxos Travel Guide

Photos of Santorini

Why three websites? Well the Paxos website has been created solely to generate passive income. I have used a structure which I have learned through Income School. If this works I will create more websites.

Income is from advertising and affiliate marketing.

The Santorini website needs revisiting but will in time also be a website designed to generate a passive income.

And my main website is my shop window, my online portfolio, the place where people find me.

And with enough traffic another source of passive income.

And there is an important thing here – the Paxos and Santorini websites might be seasonal, but at different times to my photography website. I hope to have good traffic levels all year round.

My aim is to have 5 website each generating a modest income which will allow me to do only the work that I want to do.

Having a passive, regular income in the background is very appealing to me – the internet is definitely the future!

10 – Affiliates

I have affiliate arrangements with a number of companies. And yes these links are affiliate links.

Skylum

Excire Search Pro

Peak Design

And of course Amazon (this is not an affiliate link)

How do these things work?

Well starting with Amazon I write about stuff that I use on my blog. I link to products on Amazon, adding my affiliate code to the product link.

If someone buys that thing I get a commission.

How much have I earned? Less than a tenner so for, but this is early days.

And as for the others, I have arrangements with each company I mentioned above – if someone buys one of their products using my affiliate link I get a commission.

This is another new thing, but I am seeing income very slowly increase, getting £30 last month and the same this month (even though we are only halfway through).

If I can get a decent return on these affiliate links I will go into more arrangements with companies whose products I use or would like to use.

I have added affiliate links to the list of photography gear that I use which you can find on my gear page.

11 – Consistency and continuity

This is very important.

I have been jumping around all over the place up until the middle of last year that is. I have pretty much stuck to my plans since then, and what you are reading now is the refinement of that plan.

And I am sticking to this consistently.

Every week I publish a blog post. They are long, in-depth blog posts about a specific thing. Like this one.

And every week I create a YouTube video about the blog post. And a shorter video which is published on Pinterest and LinkedIn.

And every week I schedule pins to Pinterest.

And every week I create an article on LinkedIn.

Is this lot working?

I am seeing web traffic growth to all my websites. My photography website is receiving more web traffic than ever, significantly more. And this is all happening organically.

Rick McEvoy Photography Google Search Console Results

Rick McEvoy Photography Google Search Console Results

I see this all as me building strong internet-based foundations for the future in my very specific areas of work.

And I am going to continue with this for the rest of the year and moving into 2020. Sure there will be refinement and tweaks along the way, but the fundamentals are set.

What is my end game?

Time freedom and financial freedom.

That is what this is all about.

Where is all my stuff online?

Here are links to all the things that I have written about

Websites

Rick McEvoy Photography

Paxos Travel Guide

Photos of Santorini

YouTube

Rick McEvoy Photography

Paxos Travel Guide

Pinterest

Rick McEvoy Photography

LinkedIn

Rick McEvoy Photography

Summary

Rick McEvoy

I hope that you have found my thoughts and plans interesting, and that something that I have said has sparked an idea that you can action to help improve your photography business.

And after writing this I feel the need to get out and take some photos just for me - this is the one thing that I need to more of!

And there is a video to accompany this blog post which you can get to on my YouTube channel.

Rick McEvoy ABIPP, MCIOB – Photographer, writer, blogger, website creator.

#photographybusinessideas #photographybusiness #photography #rickmcevoyphotography

Best photography blogs of 2018 – well mines not too bad??

I have changed from daily blog posts to weekly blog posts. Last week I concluded that the best time to post was on Mondays at 4pm BST. That is that sorted.

Photos of Santorini in action.JPG

The next important question therefore is this – what should I write about in my photography blog? Photography stuff. Is my photography blog the best photography blog out there? I wish. But it’s not too bad, even if I do say so myself!

In my photography blog I will be writing about not only architectural photography but also general photography stuff, my images and photography business matters.

So what I hear you say??

This is a significant change for me.

This change is to enable me to produce higher quality, more useful, relevant and meaningful blog posts on a weekly basis.

And that does not necessarily mean that I will not produce blog posts at other times – now that I have a structure, plan and intent for my blog I feel freer to produce other stuff as and when I want which is nice, without the pressure of forcing myself to produce daily content just for the sake of it.

What is the purpose of my blog?

To be completely honest the purpose of my blog is to get more people to visit my website.

That is the bottom line.

Weekly blog posts are new weekly content which Google loves. And the higher the quality of the content the better.

And the more relevant the content is to my website the better too, which is another reason why I have narrowed down my target markets – the focus has benefitted me in various ways.

And to do this I am going to share information that others find useful. If people find my posts useful then more people will visit my blog and I will rank higher in Google for the things that I wrote about.

And if I rank higher in Google more people will find my blog.

And if more people find my blog more people will become aware of me and hopefully enquire about my photography services, photography knowledge, or just look at my photos!

And you never know people might want to actually buy my work.

That is my understanding of how this should work – there you go – if I am right I have virtually handed you and everyone else the keys to the internet!

In all seriousness that is the general principle – give people helpful information and Google will thank you for it as that is Googles’ number 1 role.

Why does Google exist?

Google exists to give you the best answer to the search query you enter in that box on Google.

If my blog content can contribute to this then great.

All I need to do now is to consistently produce content that people find interesting and helpful and worthy of sharing. If I can do that Google will know. Google knows what is going on on the internet.

Which I’m sure you are aware of.

How did I come up with these four areas of content for my photography blog?

Simple – I want subjects that are relevant to my target audience. I want subjects that are relevant to my photography business.

And most importantly for me I want to write about things that I have a genuine interest in. I am a strong believer that we all do a better job of something if it is something that we enjoy and have an interest in.

After all I am building a business based around what was once just a hobby. It doesn’t feel like work sometimes which is great, even though I work very hard developing the various strands of my photography business.

So I enjoy the subjects I am wrting about. And I enjoy writing. This is not quite a labour of love but it is much less of a chore than it would be if these weren’t things that I enjoyed.

What is my target audience?

My target audience is quite varied, but has been narrowed down from everyone everywhere. That is who I was writing to up until a couple of weeks ago when I stopped and thought about what I was doing.

This is my target audience now

  • Architects, developers and product manufacturers wanting photos of their buildings, developments and products.

  • People interested in the general subject of photography, taking photos, processing in Lightroom.

  • Buyers of my photos.

  • Manufacturers and suppliers of photography equipment.

Whilst this section of my target audience is very important to me, I will not be writing to or for them. That will take my writing from being natural and about the subject in hand and drive it down a business marketing route that I don’t want to go down.

I am not writing so Canon UK contact me and ask me to review their latest and greatest. I am writing about subjects, and if that is my Canon 6D then so be it, but the subject is my Canon 6D and not hey Canon look at me!!!

This is an important consideration.

Sure there will be lot of references to products, and Amazon affiliate links, but the content will be genuine content.

There are plenty of people out there who do this kind of stuff, but I am going down a different path of my own choosing.

Advertising and marketing companies related to all of the above.

I have split my target audience down to the following four headings, which has helped me define the titles and content of each of my weekly blog posts.

Architectural and commercial photography

My core business is photographing buildings, and mainly for architects, developers, property owners and manufacturers of construction products. That being the case I want to make sure that I am writing about how I can help these good folks to get the photos they want. This is by a combination of words and case studies of commercial photographic work that I have already done.

General photography

This is a tricky area, the global photography one. I am a writer on Improve Photography, and want to continue sharing my general photography knowledge and experiences on my own website.

I will write about image capture, processing, gear, tips and techniques, photography news, anything really of a general interest to the photography community.

The tricky thing is that this is a pretty competitive area, so I will have to be clever in how I produce this content.

My images

This is the place to showcase my photography work.

At the time of writing I have only one portfolio on my website, which consists of 20 architectural photography images.

I am going to add two more portfolios, one for travel photography, and one for landscape photography.

And I might bring back my product page. The problem is how do I sell images if no-one can see them? And I just got rid of a load of pages having taken very good advice.

My photos are unique, and my USP (unique selling point). No-one else has the photos that I have taken. My images, my vision and my style are me – they are what I an trying to sell to clients.

And they are the products that I have to work with, to trade and to sell.

Clients look at my images and know what they are going to get which is very important.

In posting my images I will be writing lots about the images

  • How I got the shots

  • Behind the scenes photos and videos

  • What I was thinking

  • The technical side of the image capture

  • Processing in Lightroom and Photoshop

  • What I did with the images

That sort of thing

I want people to buy my photos

Photography business matters.

This is an area which I find interesting, and I have experiences which I can share which will help people.

As well as my photography business I am also developing some new websites which fit into the travel industry, and also travel photography. I am combining my loves of travel, photography and writing to produce bespoke niche websties.

And I have learnt a lot along the way.

And there are business and cmemrcial opportunuites that I have not yet explored that I want to look into which I can research and write about on my photography blog.

Or should I say photography business blog – hang on – is that a thing?

Four subjects = 1 subject per week – how convenient

Yes I deliberately came up with four areas, as I wanted four different but ultimately related things per month to write about.

What do I do on a five-week month?

I will worry about that when it happens.

How much will I write about in each post?

Well that is anther question – I think that the posts will vary in length from 1500 – 4000words. These are relatively long posts but I have learned from more than one authoritative source that the most popular blog posts have a length of circa 1900 to 2000 words. So 1500 words will be my minimum.

Another reason why these structured posts will be weekly – they take time after all!

I am not going to think about this too much – the length of the post will be determined by what I want to write, rather than writing to a predetermined number of words.

This is me writing about a subject, not writing 2000 words to gain traffic.

And I will write about new things that I need to know but do not know

This is a new thing to me that I have just started doing on the Improve Photography website. I have picked a topic (we writers have an article title hit list) and then learnt about it enough that I can write about it.

And I have to say I quite enjoyed it, and it has opened up a world of new subjects for me to write about.

Basically, if I don’t know anything about a subject then that is fair game for a blog post. And believe me there is lots that I do not know.

My personality

My blog is my personality in words. I write as I speak. My blog is an online mechanism where people can get to know me by reading about me, and reading about my photography.

This is the thing that will run through every blog post, long or short, serious or not so serious – my personality and sense of humour.

If you don’t like the way I write there is a chance that you will not like me in person. Conversely if you love the way I write when you meet me you will feel like you already know me.

And trust me I am a nice chap honest.

And a quick word on my other websites.

When I say websites they are pretty much wbsites with blog posts.

I am currently working on a new website called Photos of Santorini. And once that is done I need to get on with my other website, Paxos Travel Guide. These need time and once done they are standalone completed pieces of work – and this is the time when I will review not only the content of my blog but also the frequency and timing.

I expect that will be in the New Year – Photos of Santorini will complete October 2018, Paxos Travel Guide by the end of December 2018.

Conclusion

I will be producing a weekly post on my photography blog. I will produce other posts as and when, but these will be the main posts.

I will write in-depth posts about each of these four subjects providing a useful resource and information to clients and general readers, as well as showcasing the best of my photography work.

I will also be writing as though I am speaking, so when you read what I write it is like speaking to me.

Rick McEvoy ABIPP - Photographer, photoblogger, writer

When should I post to my photography blog? What day and time?

This is a question that I really should know the answer to. I have been producing a daily photography blog for over 2 ½ years now. Up to last week that is.

When should I post to my photography blog? According to my research the best time to post to my photography blog is Monday 11am EST. In this not as scientific as I would have liked article I will explain how I have come to this conclusion.

Rick McEvoy Photography Blog

Rick McEvoy Photography Blog

Why am I asking this question?

I have been producing daily posts on my photography blog for 2 ½ years since the start of 2016. I decided that a daily blog was the best way of getting noticed, the best way of attracting the traffic to me website that I was after.

Has producing daily blog posts worked?

No

How do I know this has not worked?

Simple – there are two measures.

Google Analytics

This is the evidence of people visiting my website. This is the bare numbers. This is matter of fact. And there has not been the progression since January 2016 that I was hoping for.

Real enquiries

This is the more relevant measure. Well not true if I get my web traffic to such levels that advertising is an option.

My daily photography blog has not contributed to my website such that the number of real business enquiries has increased enough. And that was the reason I started doing a daily blog – to increase the traffic to my website.

So, what now?

Posting daily posts takes time. I am happy to spend time on my photography blog, but not without a bit more analysis and science as to when is the best time of the week to produce a weekly post. Another way of putting this is that I am no longer prepared to carry on producing daily posts when this has not worked.

Hence this post.

Before I go on a quick word on who I am trying to attract to me website.

What traffic was I trying to attract?

Anyone who wants me to take photos for them, which was part of the problem. I was trying to attract anyone and everyone. I had no focus, no target reader in mind. I was literally trying to attract anyone who wanted photos taken in any sector.

Who are my target readers now?

  • People interested in general photography

  • Potential clients who want buildings photographing

  • Potential clients looking for commercial partners

And that is it. Still pretty broad of course.

Content of my daily blog is another story, another article for another time - this post is about when I should post to my photography blog.

So back to the question in mind.

When should I post to my photography blog?

Where do I begin answering this question? By putting it in Google of course. And hopefully if I do a good enough job I will rank number 1 for this question.

So, what does Google tell me.

This is the first result, from photographyconcentrate.com

Now there is lots of good stuff in this article, which suggests once or twice a week. And as to when, it just says that you can pick the day/ days yourself.

No answer there, which is a shame.

But a good thing as I should be able to produce a post that answers the specific question and rank at number 1. That is the plan

Number 2 on the Google results is titled “How to write a good blog post about your photography”.

In fact, nothing of page 1 for the search query “When should I post to my photography blog” actually answers the question

I will broaden out my search to “When should I post to my blog”

And see what I get

OK – number 1 result is an article titled “When Is The Best Time To Publish Blog Posts?”.

That’s more like it – just what I was looking for.

I guess blog or photography blog is not the issue – this about when to post a blog post, so should be pretty much a universal answer.

OK – lots of info here.

And the answer from this excellent post appears to be Mondays between 9 and 10am EST.

But there are variables – various best outcomes

  • Blog views by hour – Monday 11am

  • Comments by day – Saturday

  • Comments by hour – 9am

  • Links by day – Monday and Thursday

  • Links by hour – 7am

But then I found this - the best general time to post to get the most traffic is Monday 11am Eastern time. Bingo. That is what I have been looking for.

Now there is a problem – the time zone.

I am in GMT – Greenwich Mean Time – well actually BST at the moment. I am in England, but photography is a global subject. Part of my target market is the general photography community world-wide, but also UK based clients. I am not trying to attract clients in the USA to photograph their buildings.

Although having said that….

Let’s sort out the time zones

Is 9-10am UK time the time I should post?

9am BST equates to 4am EST.

I think 9-10am Monday morning BST time might be the right time for me.

What else did I find in Google

9.30 – 11am Eastern time gets a few mentions, but there is nothing UK based.

One point that is mentioned which I think is excellent advice is to trial different times and see what happens.

So, what to do?

It will be difficult to measure the success of a certain time compared to the 11am that I have been working to as the content of my blog will be changing significantly at the same time.

I could just go with 9-10am BST and see what happens. If it works then great, if it doesn’t it can hardly be less successful that what I have been doing for the last 2 ½ years?

This might be a case of just getting on with it seeing what happens.

But the there is the Improve Photography schedule?

My articles on Improve Photography are published at 6am Boise time. Now there must be a very good reason for this.

6am Boise equate to 1pm BST.

Back to Google

Mondays seems to be widely reported as the best time to publish blog posts from lots of sources, so I think I will go with that.

The day will be Monday.

That is half the job done!

So what time?

Overthinking is a frequent problem. There is so much info out there giving lots of times.

Let’s give my Google Analytics data a try

The problem is that there are lots of pages on my website as well as my blog, so I am not sure if this will give me the info I need.

And there is a further problem.

I changed from rickmcevoyphotography.co.uk to rickmcevoyphotography.com in the summer. That means that I do not have the data before July 2018 for rickmcevoyphotography.com, and before then have the data for my .co.uk.

I think I am going to have to forget Google Analytics and dig a bit deeper

Back to Google

The first answer says it doesn’t really matter what time of day you post.

And the next.

And then there is conflicting and less authoritative answers and general vagueness

I need to think about this logically.

I need to publish my blog posts when the people I want to see my posts are online. When is that though? I can see how 9.30 on a Monday morning works in UK timing for the UK market but what about everywhere else in the world? My second target market is the USA I guess – the largest English-speaking country.

But 9am EST = 2pm BST.

Bu if we bear in mind that the Improve Photography articles are scheduled at 6am Boise time for a reason, which is Mountain Daylight Time (which I had never heard of!) then this is the summary as I see it.

And I am rubbish with time zones.

BST 9.00 am = 2.00am MDT = 4.00am EST

If I went with the recommended time in the article with the study, then I would publish posts at 11am EST.

11am EST = 4pm BST = 9am MDT

I think that I will go with that. My logic is as follows.

  1. If you are going to do research then you need to act on the best information – otherwise why bother doing the research in the first place?

  2. I don’t have a problem with using 11am EST – I have been using 11am BST for 2 ½ years now without getting the results I want. It feels good to be doing something different.

  3. 4pm BST is not a bad time to post anyway, as one of my target markets is the architectural professions, who will surely be in work on a Monday afternoon?

  4. I don’t believe that there is a time which will target everyone I am trying to attract ever – people are online all the time these says of course so this is pretty much an impossible thing to nail down.

  5. I can try this and see what happens – if nothing happens I can have a rethink.

Conclusion

I believe I have an answer to the question posed - When should I post to my photography blog? What day and time?

Monday 11am EST, which is 4pm BST.

I will try this for 1-2 months and see if there is any significant change.

Any advice appreciated of course - please get in touch by phone, email or the contact form on my website.

Rick McEvoy ABIPP - Photographer, writer, blogger

Should I post to my photography blog every day?

Having produced daily content since January 2016, over 2 ½ years, I have been thinking about what I have been doing.

Which prompted the question – should I post to my photography blog every day? The answer is yes and no. Yes if I could maintain the quality of blog posts I would like to produce. And no if I can’t.

When I say quality I mean longer posts answering questions that help people. And No if I can’t, and if posts on some days are just posts for the sake of producing something - as in anything to maintain my daily blog output regardless of the quality.

So it is no from me then.

I have been producing higher quality blog posts, not quite on a weekly basis, with shorter posts added in to make up the daily content.

I guess the result of this has been a compromise of quality to allow me to maintain daily output. This is clearly the wrong way round and needs to stop.

What is going to happen to my photography blog in the future then?

Things are going to change with my photography blog output. As of today my photography blog is going to a weekly schedule. Yes I am making the change right now.

And when I say a weekly schedule I mean exactly that. One post per week of a quality and hopefully of interest to attract new readers and get me noticed more in Google.

One longer post one a single subject that has value to readers.

Why?

Well a more pertinent question is why have I been posting every day?

Because I decided that I needed to do this. It became a thing to me. A thing I wanted to do, thinking that I was doing something meaningful.

And has this brought me the success that my work has put in? Success in my head more visitors to my website. And I guess an increase in the number of real enquiries for photography work.

Has this worked?

No.

This was something I decided to do, and have been doing for over 2 ½ years now.

So from today I am going to work smarter. Not harder. Smarter.

And I am not going to continue doing something that has proved not to work.

There is a saying that goes something like “The definition of madness is to continue to do the same thing and expect different results”.

Something like that. Ok – lets get this right.

According to Google, Albert Einstein is broadly credited with exclaiming, “The definition of insanity is doing the same thing over and over again, but expecting different results”.

And that is what I have been doing.

Things have changed since January 2016

A lot has happened since I started my daily output.

I now have other things that I need to do, other priorities. When I started my daily output I was looking at my own website only.

Things have changes significantly since then - in ways I was not expecting!

My other websites

I am currently working on my new niche website “Paxos Travel Guide”, and also in the background I have another website called “Photos of Santorini” which I am quite desperate to complete.

I have had an idea for my Santorini website which I am going to quickly work through, and then get back to Paxos Travel Guide.

I hope to complete the Santorini website in the next couple of weeks, and the Paxos website about a month after.

And once they are done I will have a break and see what these two websites produce in terms of web traffic and income.

But I have endless ideas for photography websites. 

That is my new plan.

My other writing commitments

I also have my fortnightly writing on Improve Photography, as well as other ad how commitments.

And my photography business

I knew there was something else I had to do!

I have a day job which I have to do to earn money. For now anyway.

It is a matter of priorities

It’s not a matter of time really – it is a matter of priority.

Something somewhere had to give and it is my daily blog output. And now that I have decided I am going to make this change I have to say I feel good about it.

This is not about time availability as much as it is about quality over quantity. I have been putting off this thing that I knew I needed to do for too long now, so the decision has been made.

Quality of content

I have just heard yet one more informed person saying quality of content is king.

So decision done. As of now I have a weekly photography blog.

Now that I have made the change I need to think about things a bit more.

When should I publish a weekly blog post?

Well that is the next thing that I will write about. This will be the first post which will hopefully be helpful to people wanting to know the answer to that question just as I do.

I can be sure that this question has been asked many times of Google – I just have to make sure that I come up with the best answer I can so I hopefully get ranked 1 in Google for this post.

That is the point of this, and what I should have been doing but to be fair to me I have just worked out.

And also this means that I will be posting at the most effective time for my photography blog – a good thing all round.

Will I make other posts on my blog?

As I ask the question the answer comes to me – yes of course – whenever I want to.

  • If I want to.

If I have something to say.

If I have time.

Most of all if I have something to say.

I now have the freedom to post whenever I want in addition to my scheduled weekly commitment. Now that I have got rid of the structure of 11am every day post and the pressures and constraints that go with it I am now free to publish ad hoc blog posts whenever I want to. I will maintain a weekly post, once I have worked out when is best to post it, which will be a properly written post. These weekly posts will be much longer as well.

But I can post to my blog whenever I want. And what ever I want. It’s my blog after all!!!

And thinking about it I might end up posting more, which will be an irony. I will be going back to posting things whenever a thought comes into my head rather than the formulaic process I have ended up with. 

This could be a good thing! 

What about Schema Mark Up

This is something I was advised to do to put me ahead of the competition. Has this worked?

No – I don’t think so. I don’t think it is particularly relevant to me producing a regular photography blog.

Schema will have to go. It is not appropriate, and takes up time that could be better spent on the most important thing on my website and indeed my photography blog.

Update - since I started writing this post Schema has gone. 

What is the single most important thing for my website, my blog, for SEO?

  • Proving my authority.

  • High quality content.

  • Answering questions on Google better than anyone else.

That is it – these are the three things that I will be focussing on.

What will I be writing about?

I have an endless list of ideas, many of which are things I don’t know, as well as things that I now very well indeed.

What will I be writing about on my blog?

  • Is it time to get replace my Canon 6D?

  • Mirrorless cameras explained.

  • Micro four-thirds cameras explained

The titles need some work but you get the idea. 

I will also write about my own photography work - “How I got the shot” – I love writing these.

I am going to think of the things that I do not know that I feel I should know and I will write about them.

Will my posts be longer?

Yes – longer and hopefully of more interest not only to readers but also to Google. At the end of the day I want my photography blog to work for me, and to earn me money and drive more traffic to my website.

Will my blog posts be photography related only?

Yes – photography as in my world of photography yes. So that’s a no then. Things that I have written about on my photography blog and Improve Photography include

  • Snacks for travel photography

  • The right shoes for photography

  • The wrong shoes for photography

  • Red hats

  • Painters’ poles

  • And all sorts of other stuff.

What else do I need to do with my blog?

Get rid of draft posts. Just done that. Another job out of the way.

I had a long list of draft posts that I have just gone through. I have kept a few as they are good subjects but got rid of the rest.

I now add ideas to a notebook in Evernote – that is where I dump all the ideas, which are best kept in an App rather than in my head!

But I still need to go through those and make sense of them. 

Re-do my schedule

I used to record my blog posts and assign daily things to do in a schedule in Excel. I have archived all those pages and I am going to restructure the spreadsheet to make it work better for me.

Things that I want to record now are the following

  • Title and length of blog post

  • What else I did to my website that day.

And I will flesh this out over the course of the first month with my new photography blog.

Phew – I feel better for that.

Next week I will write about the timing of my posts, and after that a fundamental question about my Canon 6D.

And in-between times? WHo knows?? 

I am looking forward to this significant change to the content of my photography blog, which will be given a new lease of life.

And I will have more time to work on other things.

The weekly posts will be of a much higher quality.

And any other posts will be more off the cuff, ad-libbing and hopefully entertaining.

Should I post to my photography blog every day? No and I’m not going to anymore!! I’m not going to because I don’t need to!

Until next week readers…..

Rick McEvoy ABIPP

Do you have targets for your photography business? Here is my update.

In this post I will be providing an update on my photography business targets for 2018. We all need to plan our businesses, and also review progress and modify plans when needed, without going all over the place that is!

Anyway, this is all about me and my photography business.

On the 3rd February 2018 I published the targets for my photography business in 2018.

I was going to review progress and provide an update halfway though the year, but forgot. So here we are with my update after 8 months of 2018.

And quite a bit has changed!

Original text in italics.

1 - Stock photography

The average UK salary is £27,600, which equates to £2,300 per month. I want my stock photography to achieve 50% of this monthly level of income by the end of 2018, and 100% by the end of 2019.

Is this achievable?

I’m not sure, but there is one thing I can guarantee – I will not achieve this if I don’t try.

I made about £2 through Adobe Stock in 2017! And cannot tell you how great it was to get an email saying I had sold an image, even if it was for 53p!!

That is very ambitious aim number one.

I have had a complete change of mind and plans on this one. I have created a new website, photos of Santorini. This change of direction was inspired by some information from Jim Harmer, owner of Improve Photography, and also from earning 53p selling an imge on Adobe Stock.

And it goes on. I have joined Income School, and am learning all about niche websites. This is all Jim's fault. This is what I am working on right now. And I mean right now.

It turns out photos of Santorini might be a bit too niche, so I am exploring something a little broader. I hope to have this new website completed by the end of September. I might do the Santorini website later, but for now have a better idea thanks to feedback from the income school community.

So the big change is that I am not targetting stock in any way shape or form, other than selling stuff myself. I have actually removed myself from all the stock sgencies I am registered with.

Funnily enough I am getting more enquiries via my website from people wanting to buy prints from me, that and take photos to order which is good. This is really good news, and I look forward to more growth in this area. I thought that this was a dead sector in the market - I will add this into my targets for 2019, which I have just started working on.

I do not want to sell images for a pittance. In fact I will go further than that - I will not sell images for a pittance.

 

“2 - Commercial sponsorship

I want to have one commercial sponsor by the end of 2018. One company, a manufacturer of a product I use and value, whom I can work with promoting their products and at the same time my use of their products.

Another challenging target!”

Unfortunately no further solid news. I have made a few more industry contacts, and am awaiting responses from a number of big companies.

I still need to grow the traffic to my website to make myself more appealling comemrcially.

See 4 below for the news on people visiting my website.

3 – Freelance writing

"I already have one freelance writing contract, on the excellent Improve Photography website. I really enjoy this work, as well of course as the massive exposure. Writing for Improve Photography has made me change how I write, and what I write about.

Both in a positive way.

I want one more freelance writing commitment in 2018. Just one."

No progress - I have not looked at this yet with other things going on. I have changed the structure of my blog though, adding one very long post per month, a couple of medium length posts and then shorter daily posts. This has incresaed my workload on the writing front but should help with my website findability.

And with the other things I am looking at I will not be actively pursuing this so this will not be a target for 2019.

 

“4 – Website

I have spent a lot of time and effort on my website in 2016 and 2017. In 2018 I am going to do very little to my website other than the following.

Image refresh – 2 pages per month.

Home page – an update on the text and images.

Travel photographer page – this needs to be produced in February 2018. You will find one image on there at the moment – a photo of Santorini.

And there is the outcome of all this work. By the end of 2018 I want to achieve 1000 visitors per month to my website. I was averaging just over 300 visitors per month before I started my writing on the Improve Photography website in late October 2018.”

Ok - progress update.

And a lot has changed.

My new URL is this.

https://rickmcevoyphotography.com

As a reminder, it was http://www.rickmcevoyphotography.co.uk

Much more global, secure and shorter.

This is the Google Analytics data for August 2018. Well for the first 30 days of August

IMG_1384.PNG

 

And this was the Google Analytics data for July 2017 for rickmcevoyphotography.co.uk

IMG_1382.PNG

And this is July 2018 data for rickmcevoyphotography.com

IMG_1383.PNG

hat does this tell me? The number of visitors, ie sessions, has more than doubled which is of course good. I made the switch from .co.uk to .com just as my web traffic was on the up, not the best time I know, but things look to be back to where they were before I made the change.

I have to give this more time, and will certainly not be unpicking this change of URL.

I will schedule monthly updates on my analytics and see what the long term trends are.

But I have to say that the growth of the traffic to my website is a big disappointment - lets hope that the changes I am working on will bear fruit in the next six months.

“5 - Website

I want one source of income achieved solely from my website. This will of course be directly related to the number of visitors to my website, to the value my website has on the World Wide Web.”

See 4 above! 

“6 - YouTube

I want to have achieved 10,000 views by the end of 2018. 10,000 views triggers more possibilities in YouTube, which I want to get to. And hopefully the quality of my videos will improve over the course of the year to the point where I am able to produce videos for commercial clients that they want to buy.

And I want a drone too! Just thought I would throw that one into the mix here.”

At the time of writing this post I have managed to get 2430 views. Not good enough progress, but progress all the same. 743 views have come in the last 90 days, 2157 views in the last 12 months.

So the growth is there.  

And I have discovered on the app You Tube Studio that you can pull up this information instantly. I had been counting the number of views on each video, adding them to the calculator app on my phone. A very long winded process that was! 

And as for the drone, not something I have progressed. 

This target stays and will be slowly worked on in the background. 

“7 - Portfolio

I want a high quality printed portfolio of 30 prints for

  • Architectural photography
  • Landscape photography
  • Travel photography

Interchangeable in a lovely high quality folio holder.

Actual high quality prints that I can present at meetings.”

Done. Sort of. I have a set of 40 architectural photography prints in a very expensive box. I did not get the landscape and travel folois done, and will not be getting them done.

This target will drop off now.

“8 – Qualifications

I want to achieve my ABIPP in 2018. I never submitted my portfolio in 2016 as I was not happy with it, even though my BIPP mentor was happy with it. There is a lesson there in just going for things that I have definitely learnt.”

"Issued: June 2018

For Immediate Release

Local Photographer Gains International Qualification with BIPP

Rick McEvoy ABIPP is a specialist architectural, construction and industrial photographer based in Dorset, who has recently achieved his Associateship (ABIPP) in Commercial Photography.

Rick joined the BIPP in 2013, gaining his Licentiateship in Commercial Photography in 2014.  As well as commercial work, Rick is an independent writer on the Improve Photography website, has a daily photography blog, and has been published in a variety of publications in the UK and further afield. He also produces fine art prints that are for sale on his website.

Rick is a keen travel photographer, with examples of his work featuring on his website, with lots of new plans being worked on for 2018.

His portfolio submission consisted of 40 architectural photography images, 20 interior images and 20 exterior images.  All bar one of the images were from commercial commissions carried out for architects and property owners.

You can view Rick’s complete portfolio at www.rickmcevoyphotography.co.uk/portfolio

When we asked Rick how he felt about achieving his Associateship, he said: “I feel honored, proud and I don't mind saying relieved that I was successful in achieving my Associateship. It has taken me a couple of years to get together a portfolio that I was happy with. I am pretty much self-taught.”

To see more of Rick’s work please visit – rickmcevoyphotography.com"

##Ends##

"Notes to Editors:

Contact: Jack Goward, 01296 642020, jack@bipp.com

The British Institute of Professional Photography (BIPP) is an internationally recognised qualifying organisation with over 100 years of experience in qualifying and supporting photographers. The core aims of BIPP are to qualify and support professional photographers, through a network of meetings, awards, training and benefits.

The BIPP is a not for profit body, run by photographers for photographers.

The BIPP has been fighting for and protecting photographers’ rights since 1901. 

The BIPP has over 2,800 members worldwide covering all disciplines of photography.
Rick McEvoy ABIPP, sales@rickmcevoyphotography.co.uk , rickmcevoyphotography.com"

Enough said! All done. And I am still smiling about this all this time later!

Target achieved. And no plans for any more qualifications in 2019.

Rick McEvoy ABIPP

 

“9 - Travel photography work

I want to achieve one commercial photography booking overseas in 2018.”

This was a bit of a dream job for me - now it is looking like the travel I have done recently is going to form the basis of niche websites in the future, so I will leave this target in and see where other things I have already talked about fit in.

It might be that I produce travel photography websites based on trips abroad - one to think about over the winter.

“10 – One shop to sell my photos

Last one. I want my work in an actual shop being sold to actual people. I will get my portfolios done and get out there and see who wants to sell my work.”

Not done. I guess I need my portfolios first! OK. I have done my portfolio but have gone down different roads and am focussing on the online market for the reasons highlighted above.

Summary

A lot has changed. My plans for stock have been completey overturned, as has my entire business strategy.

This is my end of August update - I am going to start working on my targets for 2018. 

I will provide a further update at the end of September 2018 - the next update will include my new targets for 2019 - no point looking at things now if I am not going to be working on them in the future.

Rick McEvoy ABIPP - Photographer, photoblogger, writer