Business

Making a living from photography in 2019 - this is my plan.

Blimey – 2019 is already a week old. Where did that go?? Now we are in 2019 it is time to reflect and plan. I reviewed my photography business targets for 2018 in a previous blog post.

So now it is time to focus on my plan for making a living from photography in 2019. I hope that you find my plans and ideas interesting and maybe even useful! I have a variety of things that when combined will hopefully make my business successful in 2019 - being a photographer in 2019 is not only about taking photos - it is much more than that!

I hope that by capturing and sharing my thoughts I can help all of us achieve our photographic dreams in 2019.

As I said, 2018 is done and dusted. Old and misguided targets are gone. Here are the things that I am going to be working on in 2019.

1 - Taking photos for clients

In 2018 I have been so focussed on other things that I have not been targeting my architectural photography work – my bread and butter.

In 2019 I have restored the focus on this very important work, with a plan for gaining more work which I am already working to.

I feel that I now have a more systematic and effective approach to each area of my photography marketing.

In 2019 I want to combine more considered image capture with the utilisation of new technologies – both in terms of image capture and image processing.

I want to create a new look for my architectural photography work in 2019 and have started working on this already.

And this I find very exciting I have to say.

The principles of this image capture and processing can be applied to other areas of my work of course – I might end up with a single image capture and processing workflow for all the photography work that I do.

I have added an architectural photography portfolio page to my website – this now contains 12 images that I am happy represent me and where I am at the moment.

2 - Photos of Santorini website

Photos of Santorini website

Photos of Santorini website

There was fundamental shift in my plans last year. It started when I created a new website called Photos of Santorini.

I was looking for something to do with the photos I took on the wonderful Greek Island of Santorini. And a website was what I came up with. I had been floundering around for far too long looking for what to do with these photos – a page on my website wasn’t enough.

I did not want to sell the photos through any stock sites - earning 53p selling an image on Adobe Stock put paid to that.

The answer was really staring me in the face – a website for my photos. Of course. And that is what I did. I bought the URL photosofsantorini.com, and then set about trying to create a website.

Not that easy as it turns out. To be fair to me I have never done this before, so this was a steep learning curve. My only experience of Wordpress was writing blog posts on the Improve Photography website.

Talking of which, it was Jim Harmer who provided me with my first guidance on creating websites using Wordpress. I have been writing on Improve Photography for over a year now, so have had practice with the content creation side of things.

And some months later I went all in and joined Income School, again created by Jim. And this is where I hit my first wall.

My website Photos of Santorini was not a suitable website for the model being taught on Income School.

It was too niche. Ouch.

So, I created another website, Paxos Travel Guide. I will come on to that next.

But all the time I was working on Paxos Travel Guide the Santorini website was bugging me in the background, so I had a change of plan and decided to get the Santorini website done. That was completed early November 2018.

It is a lighter version of what the Paxos Travel Guide website will end up being – the point is that it is out there on the internet, and in time it will hopefully provide me with some form of passive income.

That is the plan.

Will it work?

No idea, but the good news is that the work is done, and all I can do now is wait. The cost was not a lot, less than £100. Of course, I have invested huge amounts of time on this website, but this is all good stuff learning wise that I can apply to other stuff.

So that is website number 1 done. I will report back on this in the spring – in the meantime please check it out and let me know what you think.

And that is the beauty of this – the work is done. Hopefully for a positive return.

3 – Paxos Travel Guide website

Paxos Travel Guide - PNG (background transparency).png

As I said it turns out photos of Santorini might be a bit too niche, so I went with something a little broader.

Paxos Travel Guide is still very niche, but broadens out from photography to general travel, holidaying and travel photography.

Paxos Travel Guide will follow a specific format. I had to put this on hold as I had lots of other stuff to do, so there are only three posts on this website at the moment.

And yes I have bought a custom logo!

They are titled

Why go to Paxos?

How do I get to Paxos?

Should I drive a hire boat to Antipaxos from Paxos?

These three posts were published in September, but January and February are the months I am going to get stuck into this travel website.

Which reminds me – I need to focus on the main strands of this website

  • Travel

  • Photography

  • Being on holiday

  • What it is really like being on Paxos

I want to get the first batch of 10 posts done – I want this done by this time next week, so I can move on to the next phase.

4 – Rhodes Travel Guide

Sunrise in Rhodes by Rick McEvoy Photography 001.jpg

Sunrise in Rhodes by Rick McEvoy Photography 001.jpg

I have lots of material for this website, and lots of photos. I will be returning in May, so will create a whole heap of content for this website whilst I am there.

This will be armed with the knowledge gained from producing two travel photography/ travel websites.

And I will have the structure in place before I go, so on my return I will be able to get straight into production of this website.

So, I am going to set myself the completion date of the end of July for this website, which ties in very nicely with the next project in my pipeline.

5 - One more travel photography website. And then more websites…..

The other website I am going to create will be photos only – probably called Photos of Barbados. This will be the third and final variant of my light travel photography website.

6 - My main website, with increased traffic from social media, YouTube and my new blog format

Ok - progress update. A lot changed in 2018,

I went from

http://www.rickmcevoyphotography.co.uk

To

Https://rickmcevoyphotography.com

Much more global, secure and shorter.

Now this did have an impact on web traffic, but time will fix that.

And this is also because I have changed my website content.

I am now focussing on the following areas

Architectural photography – commissioned work in the UK.

I have a single page on my website which has my architectural photography portfolio

Travel photography – photography and info with a global appeal

I have a travel photography portfolio page on my website now

Landscape photography – photography and info with a global appeal

And for consistency I have a landscape photography portfolio page

Photography – the global subject

I write about all things photography on my weekly blog. Not daily blog – I am over that now thankfully.

I create longer, in-depth posts on a specific photography subject which are published every Monday afternoon.

Photography, Lightroom, gear and all that good stuff are all global subjects.

I know that I am entering a super-competitive market here but there are strands within that work for me.

And that is the plan for my website and the content that I will continue to create.

I will be analysing progress on my websites formally on a monthly basis and will be writing about this on my weekly photography blog.

YouTube

I wanted to have achieved 10,000 views by the end of 2018. 10,000 views triggers more possibilities in YouTube, which I wanted to get to.

I failed on that one.

But I have a plan for 2019. Check out this video on my YouTube Channel which was the first trial of this plan.

I will be working on this in 2019 and have purchased a DJI Osmo Mobile 2 for this very purpose.

Hopefully the quality of my videos will improve over the course of the year to the point where I am able to produce videos for commercial clients that they want to buy. I know I am not there yet.

And I want a drone too! Just thought I would throw that one into the mix here.”

Social Media, Instagram and Pinterest

Hmmm. Social Media. I am not a fan. What good does it do? Well I have heard that there is an App called Tailwind that makes scheduling pins to Pinterest a breeze. So much so that I bought a year’s subscription.

I will see what this does to the traffic to my website and report back after 12 months.

But I can tell you that it makes posting much less of a bind.

I am going to try to post photos to Instagram much more often, as well as more interesting stuff about me.

Apart from that my social media output is pretty much automated these days.

7 - Affiliate marketing - Amazon, DJI, Excire, Peak Design, Skylum and Tailwind, plus lots more in the pipeline

This is a new development – check out my commercial partners page for more info.

I am an affiliate now with four companies which is most excellent – these are they and my affiliate links.

Excire Search Pro

Peak Design

Skylum

Tailwind - link coming soon

DJI

And I also have affiliate links that I create for specific products on Amazon

This is an exciting development – so far I have earned about £25 in commission but like all these things the work done now is all for the future.

8 Commercial partnerships

I am trying to form commercial partnerships with companies who’s gear I use. I have started with the affiliate stuff above which is brilliant and is to be developed.

And this has changed the way I write, what I write and who my target audience is which I am pretty sure is something that needed to happen some time ago anyway so all good and.

9 Freelance writing

I have created 33 posts on Improve Photography.

Writing for someone else’s website has transformed my writing in a very positive way, and I have to say I have enjoyed it very much.

I also enjoy getting feedback from readers of Improve Photography on my work.

I publish an article every fortnight, which has been a good discipline to have.

Apart from that I am getting more writing commissions coming out of my affiliate partnerships. This is paid work as is the writing on Improve Photography – this will not make me the money I need for early retirement, but the global exposure is excellent.

Time to refresh things and do some new stuff in different ways in 2019.

To summarise, this is my plan for making a living from photography in 2019?

  1. Taking photos for clients

  2. Photos of Santorini website

  3. Paxos Travel Guide website

  4. Rhodes Travel Guide website

  5. One more travel photography website. And then more websites…..

  6. My main website, with increased traffic from social media, YouTube and my new blog format

  7. Affiliate marketing - Amazon, Excire, Peak Design, Skylum and Tailwind, plus lots more in the pipeline

  8. Commercial partnerships

  9. Freelance writing

Why such a big change?

You may think that I am putting a significant amount of effort into online stuff. Well I am, as I am a firm believer that this is the best way to go for a couple of reasons.

Firstly, any work that I do on the internet is work that stays there and adds value over time – it is very much a cumulative effort which takes time, effort, consistency and commitment.

And there is an spect to this that is, well not frustrating, but an unfortunate reality. There is a time lag from creating something on the internet to it bearing fruits – this can be 6-9 months. So, I have done lots of work on my Santorini website for which I might not feel the benefits until mid 2019.

And there is of course the possibility that I have been barking up the working tree and that this website produces nothing.

But at least I have tried!

The other point is that I want to create passive incomes from my website which will hopefully get me to my ultimate dream.

Time and financial freedom.

That is what this is all about for me. This is my aim. This is what I am working so hard and obsessively to.

And I believe strongly that high quality content on the internet is the best way of achieving this dream, which will allow me to choose who I work for and when.

Time and financial freedom will also allow me to continue my travel photography work on my terms going to the places that I want to go to.

My wife and I love travel, and I love my photography. If I wasn’t creating travel photography websites I wold be going out on holidays and exploring places and taking photos – this is what I love doing.

So, making a living doing this really is my dream job!

Summary

How to make a living from photography in 2019 – not an easy thing to do, and I am trying to achieve this in a different way. Please keep with me throughout 2019 to see how I am getting on with all this stuff.

This is going to be a combination of internet-based content, targeted marketing and the production of consistently high-quality imagery.

And with a lot of the wastes of time that I identified in 2018 discarded and no longer preventing me from doing the things of importance and significance.

I hope that you find these helpful, and if you have any other great ideas then let me know please!

Rick McEvoy Photography

Review of my 2018 photography business goals and objectives

In this post I will be reviewing what has happened with my photography business in 2018. It is important to review what worked and what did not work, what I did and did not like. What went well and what went not so well.

Following the review of my 2018 photography business goals and objectives I will be in a position to set new goals and objectives for 2019, learning lessons from the year just gone.

I like setting business goals and objectives – they give me structure and focus. And more importantly they give me things that I can look back on to see how they went, and also allow me to change and adapt to the constantly evolving and changing world that we find ourselves in.

About Rick McEvoy Photography

E3266C17-138F-4F50-9F1D-C86A1E827EA4.JPG

For those of you who don’t know me where have you been?

Seriously, I am a freelance photographer, writer, blogger and website creator. This nicely describes the range of photography work that I do.

I am based in Dorset on the south coast of England, and I specialise in photographing buildings and nice places.

No people, kids, animals or other things that are either alive or move, just buildings and their surrounding environments.

I also provide construction project management consultancy services as an aside.

But basically my businesses are just me. I know I shouldn’t start a sentence with the word but, but I am not writing a book here – I am just capturing what is in my head.

So it is just me.

And this is why it is so important that I review my business activities on a regular basis – with it just being me it is very easy to go down a route that is not working for me as there is no one else to point things out to me!

And where will this review of my photography business goals and objectives take me?

To the plan for 2019 of course! This is scheduled to be published on my photography blog on Monday 7th January – back at work and back in business.

What am I going to write about for the rest of the year?

Not much. I am going to publish my top 10 images of 2018 over the next two weeks – this gives me a chance to have a good old look at the photos I have taken over the year, and pick my 10 personal favourite photos of 2018 which I can edit at my leisure.

I am after all a photographer, and my photos are what define me. My photos and how I see the world. Thankfully there is only one me!

Of course we all see the world in our own unique ways, so this is not a big grand statement when I say that my photos are unique - they are unique to me.

And when you add my writing I hope that I stand out in a crowded marketplace.

What were my 10 photography business goals for 2018?

I will go through these one by one, commenting on each one and seeing what happened, and what did not happen!

I first published my 2018 photography business targets on 3rd February 2018. I know – a late start!!!!

I have already written most of my photography business goals and objectives for 2019, I just need to refine these and the blog post in which I will publish them on 7th January 2019.

These are already being worked to, which is clearly already a big improvement on 2018.

This is also a clear demonstration that I am viewing things differently, and that I am working in more focussed commercial areas, continuing with the good stuff that I have been working on and ditching the things that are not of use to me.

Reviews over the course of the year

My plan was to publish quarterly reviews of my photography business goals and objectives. All that happened was that they were published in February 2018, and I wrote one review in August 2018 on my photography blog, which you can read here.

OK – without any more waffle here are my 10 photography business goals and objectives for 2018.

Objective number 1 – “Stock photography”

“The average UK salary is £27,600, which equates to £2,300 per month. I want my stock photography to achieve 50% of this monthly level of income by the end of 2018, and 100% by the end of 2019.

Is this achievable?

I’m not sure, but there is one thing I can guarantee – I will not achieve this if I don’t try.

I made about £2 through Adobe Stock in 2017! And cannot tell you how great it was to get an email saying I had sold an image, even if it was for 53p!!

That is very ambitious aim number one.”

OK – that was target number one.

But not any more. I have binned this target completely. Earning 53p for an image was the final nail in the coffin for this target.

I have removed myself from all the stock sites I am on.

The only thing that I am going to stick with in 2019 is uploading 4K videos to Adobe Stock, which can earn decent money.

Apart from that stock photography is dead to me!

No there must be a better way to make money from photography, and I believe this is niche websites.

I will talk about this more in my post on 7th January 2019, but this is what I have done to date.

My first niche website – Photos of Santorini. This is complete and on the web and sat there hopefully getting Google’s’ attention.

This is a light version of the next website I am now working on which is titled Paxos Travel Guide.

As I said more of the future works and business targets on 7th January 2019.

IMG_1466.PNG

Stock photography - it is with regret that you are fired – it is just me and my own websites from now on.

I know - I managed to sneak in a Lord (Alan) Sugar quote from The Apprentice there! 

I do not want to sell images for a pittance. In fact I will go further than that - I will not sell images for a pittance. I am worth more than that. 

Lord Sugar would agree I’m sure. 

And funnily enough I am getting more enquiries via my website from people wanting to buy prints from me, that and take photos to order which is good.

Objective number 2 – “ Commercial sponsorship”
“I want to have one commercial sponsor by the end of 2018. One company, a manufacturer of a product I use and value, whom I can work with promoting their products and at the same time my use of their products.

Another challenging target!”

This is another target that has evolved over the year. I have made contact with a number of suppliers, and have formed four commercial partnerships in the last three months.

I am an affiliate with the following companies

Prosecco in a Peak Design Everyday Backpack 8408.JPG

Peak Design

I am a user of their bags, and have featured them in quite a few articles on Improve Photography and also lots of my own blog posts. I have photographed my Peak Design Everyday Backpack in numerous locations around the world, and look forward to taking my camera bag to new and exciting places in 2019.

Here it is with a bottle of Prosecco leaned against one of those wonderful white buildings of Santorini.

You can buy any Peak Design product through my affiliate link and I will get a small commission.

Peak Design Affiliate Link

Skylum

I am also an affiliate with Skylum. Skylum made contact with me after reading one of my articles on Improve Photography, and then gave me one to one tuition over the Internet on not only Aurora HDR but also Luminar. I now have an affiliate link that you can use to buy any of their products and I get a small commission.

Editing Photos of Barbados with Aurora HDR by Skylum

Editing Photos of Barbados with Aurora HDR by Skylum

Even better add the code MCEVOY at checkout and you get up to £10 of your purchase, depending what it is.

This was my first personalised discount code and very cool at that.

Skylum Affiliate Link

Excire Search Pro for Lightroom

Excire Search Pro for Lightroom

Excire Search contacted me about writing and reviewing their Lightroom plugin Excire Search Pro. And this is what I did. I wrote about this software on Improve Photography, and also a few posts on my own photography blog.

Again, if you by Excire Search or Excire search Pro using my affiliate link I get a small commission.

Excire Search Affiliate Link

Tailwind 

Tailwind is an App that schedules posts to Pinterest. I paid for a years subscription, and have ended up making contact and am writing a review about my experiences with Tailwind which will be published on Improve Photography. I will also write about Tailwind on my photography blog.

The affiliate thing is going through whilst I write this.

Amazon Associates

I also have affiliate links on Amazon to the products that I use, which you can find on my gear page. To date I have earned 54p from Amazon! Which is still more that I got from Adobe Stock for the sale of that most excellent photo!

About these links.

If you buy products from any of these suppliers using my affiliate links I get a commission. You do not pay any more by using these links.

Summary

I am waiting on responses from a number of companies, and late in 2018 secured the four commercial partnerships that I wrote about above.

This was very exciting news for me, and has helped change my direction into a more commercial one with an emphasis on commercial partners and new products.

And also this has resulted in a change in my mindset and how I write – all good stuff I have to say.

And one final word - this work that I have done now is all work that will bear fruits in the future. 

Objective number 3 – “Freelance writing”

"I already have one freelance writing contract, on the excellent Improve Photography website. I really enjoy this work, as well of course as the massive exposure. Writing for Improve Photography has made me change how I write, and what I write about.

Both in a positive way.

I want one more freelance writing commitment in 2018. Just one."

Other things have taken over.

My photography blog now consists of a weekly post, a much longer and more in-depth post that will hopefully add significant value to readers and also help me develop the traffic to my website.

I have also managed to maintain my fortnightly article production on Improve Photography throughout the year, which has been good.

And with the other things planned for 2019 there is no spare time for any more writing in 2019 other than that associated with the commercial partners mentioned above. These partnerships have already produced more writing commitments about the products which is so great.

Objective number 4 - “Website”

I have spent a lot of time and effort on my website in 2016 and 2017. In 2018 I am going to do very little to my website other than the following.

Image refresh – 2 pages per month.

Home page – an update on the text and images.

Travel photographer page – this needs to be produced in February 2018. You will find one image on there at the moment – a photo of Santorini.

And there is the outcome of all this work. By the end of 2018 I want to achieve 1000 visitors per month to my website. I was averaging just over 300 visitors per month before I started my writing on the Improve Photography website in late October 2017.”

Well my whole Internet world has changed since this target was set!

My URL

First thing that has happened is my URL has changed from

http://www.rickmcevoyphotography.co.uk

To

https://rickmcevoyphotography.com

Much more global, secure and shorter.

This has had a short-term negative impact on my web traffic, but I hope that the long-term benefits make this worthwhile. Photography is after all a global thing.

My photography blog

My photography blog has changed from daily posts just because I thought that I needed to do this to weekly posts, which are much longer with more specific and deliberate content.

These two things combined will not have an impact until sometime in 2019, so patience is the key. All the work done to date as investment in my photography business future.

As to web traffic, I am less bothered about that right now for the reasons stated above. I am watching my Google rankings for keywords returning to where they were some time ago.

So my Google target of 1000 visitors per month by the end of the year is put back to some time in 2019. But in 2019 I am aiming for much more than 1000 visitors per month.

Changes in my website content

I have significantly changed the content of my website, making it simpler and more logical to navigate, with less pages, and also smaller images.

My other websites

I now have three websites, with a fourth planned for 2019

Photos of Santorini is now a thing – a completed website bedding in with Google and hopefully producing positive results by May 2019.

Paxos Travel Guide is the website that I hope to complete by the end of February 2019, which will sit there until August/ September before I see any tangible growth and result.

Rhodes Travel Guide needs to be created and content produced. Completion of this website is planned for June 2019.

And that is websites for now. I am going to wait and see what comes of these websites before embarking n any more new websites.

Apart from Photos of Barbados – a very recent addition with the exact name to be decided once I have worked this out, which will have 25 images processed using automated image processing in Aurora HDR along with minimal additional content.

Like this.

Absolut Watering Hole, St Lawrence Gap, Barbados.jpg

Absolut Watering Hole, St Lawrence Gap, Barbados.jpg

This website will be a trial website that I can learn things on without losing lots of hours of work.

Objective number 5 “Website”

I want one source of income achieved solely from my website. This will of course be directly related to the number of visitors to my website, to the value my website has on the World Wide Web.”

See 4 above again!

Objective number 6 – “YouTube”

“I want to have achieved 10,000 views by the end of 2018. 10,000 views triggers more possibilities in YouTube, which I want to get to. And hopefully the quality of my videos will improve over the course of the year to the point where I am able to produce videos for commercial clients that they want to buy.”

Slow going. I have not been consistent enough with this, manly due to time constraints.

But this target remains, and I will try to work on this on a monthly basis in 2019.

At the time of writing this post I have managed to get 3081 views.

Objective number 7 – “Portfolio”

“I want a high quality printed portfolio of 30 prints for

    • Architectural photography

    • Landscape photography

    • Travel photography

Interchangeable in a lovely high quality folio holder.

Actual high quality prints that I can present at meetings.”

My last update was this

“Done. Sort of. I have a set of 40 architectural photography prints in a very expensive box.

I did not get the landscape and travel folios done, and will not be getting them done.

This target will drop off now.

Not much more to say on this one. I can’t see what I would do with a travel photography printed portfolio – a travel photography website makes much more sense.

Objective number 8 “Qualifications”

“I want to achieve my ABIPP in 2018. I never submitted my portfolio in 2016 as I was not happy with it, even though my BIPP mentor was happy with it. There is a lesson there in just going for things that I have definitely learnt.”

Done. I will include an extract from the June 2018 press release again

“Local Photographer Gains International Qualification with BIPP

Rick McEvoy ABIPP is a specialist architectural, construction and industrial photographer based in Dorset, who has recently achieved his Associateship (ABIPP) in Commercial Photography.

Rick joined the BIPP in 2013, gaining his Licentiateship in Commercial Photography in 2014.  As well as commercial work, Rick is an independent writer on the Improve Photography website, has a daily photography blog, and has been published in a variety of publications in the UK and further afield. He also produces fine art prints that are for sale on his website.

Rick is a keen travel photographer, with examples of his work featuring on his website, with lots of new plans being worked on for 2018.

His portfolio submission consisted of 40 architectural photography images, 20 interior images and 20 exterior images.  All bar one of the images were from commercial commissions carried out for architects and property owners.

You can view Rick’s complete portfolio at www.rickmcevoyphotography.co.uk/portfolio

When we asked Rick how he felt about achieving his Associateship, he said: “I feel honoured, proud and I don't mind saying relieved that I was successful in achieving my Associateship. It has taken me a couple of years to get together a portfolio that I was happy with. I am pretty much self-taught.”

To see more of Rick’s work please visit – rickmcevoyphotography.com"

##Ends##

"Notes to Editors:

Contact: Jack Goward, 01296 642020, jack@bipp.com

The British Institute of Professional Photography (BIPP) is an internationally recognised qualifying organisation with over 100 years of experience in qualifying and supporting photographers. The core aims of BIPP are to qualify and support professional photographers, through a network of meetings, awards, training and benefits.

The BIPP is a not for profit body, run by photographers for photographers.

The BIPP has been fighting for and protecting photographers’ rights since 1901.

The BIPP has over 2,800 members worldwide covering all disciplines of photography.
Rick McEvoy ABIPP, sales@rickmcevoyphotography.co.uk , rickmcevoyphotography.com"

Enough said! All done. And I am still smiling about this all this time later!

Target achieved. And no plans for any more qualifications in 2019.

Rick McEvoy ABIPP

What I do need to remember to do though is update all the references to LBIPP to ABIPP everywhere, and update the BIPP logos.

Objective number 9 – “Travel photography work”

“I want to achieve one commercial photography booking overseas in 2018.”

It is interesting that the travel photography thing was growing in my mind 12 months ago and has now evolved into something I had not even thought of.

This is another target that has changed and will not be going into my 2019 photography business targets – I have other plans, which I have already mentioned.

It would of course have been nice to have been commissioned to travel somewhere abroad to take some photos, but I am finding myself working less on commissions and more on creating content for my various websites.

Objective number 10 – “One shop to sell my photos”

“Last one. I want my work in an actual shop being sold to actual people. I will get my portfolios done and get out there and see who wants to sell my work.”

Not done. And I am not going to progress this one. Another target bites the dust!

Summary

A lot has changed over the course of 2018. And changed in quite a dramatic way.

The main things to change were

Websites

I am so glad I decided to do Photos of Santorini. This is a model for future travel photography websites. Deciding to get on and do it was one of the best things I did in 2018. It is there now and in creating this website I learned lots.

Paxos Travel Guide is a bit of a bigger animal, and a model for a more in depth and more commercially viable website.

And a website that needs a lot of time and effort to create – this is why I decided to just get the Santorini website done and published.

Photography Blog

I changed to weekly posts from daily posts in October. 3 months in and I am glad that I did this. I have produced much higher quality, and much more informative blog posts. And I have escaped the clutches of that nasty perceived need for daily blog posts, which did not in the end get me anywhere.

Commercial partners

Four affiliate partnerships is great news for me, and a sign that I am heading in the right direction.

And what about 2019?

Check out my blog post on 7th January 2019 which will be titled “How to make money from photography – my goals and objectives”

I am hoping that 2019 will be my breakthrough year where things that I have been working hard on come to fruition and give me the things I am looking for. I have an ultimate end point here, which I will conclude my 7th January post with.

Any questions?

If you have any questions please get in touch and I will gladly answer them. I hope that you found this post interesting, and that you might get some inspiration for ways to make money from your photography in 2019.

Rick McEvoy ABIPP - Photographer, blogger, writer, website creator

Best photography blogs of 2018 – well mines not too bad??

I have changed from daily blog posts to weekly blog posts. Last week I concluded that the best time to post was on Mondays at 4pm BST. That is that sorted.

Photos of Santorini in action.JPG

The next important question therefore is this – what should I write about in my photography blog? Photography stuff. Is my photography blog the best photography blog out there? I wish. But it’s not too bad, even if I do say so myself!

In my photography blog I will be writing about not only architectural photography but also general photography stuff, my images and photography business matters.

So what I hear you say??

This is a significant change for me.

This change is to enable me to produce higher quality, more useful, relevant and meaningful blog posts on a weekly basis.

And that does not necessarily mean that I will not produce blog posts at other times – now that I have a structure, plan and intent for my blog I feel freer to produce other stuff as and when I want which is nice, without the pressure of forcing myself to produce daily content just for the sake of it.

What is the purpose of my blog?

To be completely honest the purpose of my blog is to get more people to visit my website.

That is the bottom line.

Weekly blog posts are new weekly content which Google loves. And the higher the quality of the content the better.

And the more relevant the content is to my website the better too, which is another reason why I have narrowed down my target markets – the focus has benefitted me in various ways.

And to do this I am going to share information that others find useful. If people find my posts useful then more people will visit my blog and I will rank higher in Google for the things that I wrote about.

And if I rank higher in Google more people will find my blog.

And if more people find my blog more people will become aware of me and hopefully enquire about my photography services, photography knowledge, or just look at my photos!

And you never know people might want to actually buy my work.

That is my understanding of how this should work – there you go – if I am right I have virtually handed you and everyone else the keys to the internet!

In all seriousness that is the general principle – give people helpful information and Google will thank you for it as that is Googles’ number 1 role.

Why does Google exist?

Google exists to give you the best answer to the search query you enter in that box on Google.

If my blog content can contribute to this then great.

All I need to do now is to consistently produce content that people find interesting and helpful and worthy of sharing. If I can do that Google will know. Google knows what is going on on the internet.

Which I’m sure you are aware of.

How did I come up with these four areas of content for my photography blog?

Simple – I want subjects that are relevant to my target audience. I want subjects that are relevant to my photography business.

And most importantly for me I want to write about things that I have a genuine interest in. I am a strong believer that we all do a better job of something if it is something that we enjoy and have an interest in.

After all I am building a business based around what was once just a hobby. It doesn’t feel like work sometimes which is great, even though I work very hard developing the various strands of my photography business.

So I enjoy the subjects I am wrting about. And I enjoy writing. This is not quite a labour of love but it is much less of a chore than it would be if these weren’t things that I enjoyed.

What is my target audience?

My target audience is quite varied, but has been narrowed down from everyone everywhere. That is who I was writing to up until a couple of weeks ago when I stopped and thought about what I was doing.

This is my target audience now

  • Architects, developers and product manufacturers wanting photos of their buildings, developments and products.

  • People interested in the general subject of photography, taking photos, processing in Lightroom.

  • Buyers of my photos.

  • Manufacturers and suppliers of photography equipment.

Whilst this section of my target audience is very important to me, I will not be writing to or for them. That will take my writing from being natural and about the subject in hand and drive it down a business marketing route that I don’t want to go down.

I am not writing so Canon UK contact me and ask me to review their latest and greatest. I am writing about subjects, and if that is my Canon 6D then so be it, but the subject is my Canon 6D and not hey Canon look at me!!!

This is an important consideration.

Sure there will be lot of references to products, and Amazon affiliate links, but the content will be genuine content.

There are plenty of people out there who do this kind of stuff, but I am going down a different path of my own choosing.

Advertising and marketing companies related to all of the above.

I have split my target audience down to the following four headings, which has helped me define the titles and content of each of my weekly blog posts.

Architectural and commercial photography

My core business is photographing buildings, and mainly for architects, developers, property owners and manufacturers of construction products. That being the case I want to make sure that I am writing about how I can help these good folks to get the photos they want. This is by a combination of words and case studies of commercial photographic work that I have already done.

General photography

This is a tricky area, the global photography one. I am a writer on Improve Photography, and want to continue sharing my general photography knowledge and experiences on my own website.

I will write about image capture, processing, gear, tips and techniques, photography news, anything really of a general interest to the photography community.

The tricky thing is that this is a pretty competitive area, so I will have to be clever in how I produce this content.

My images

This is the place to showcase my photography work.

At the time of writing I have only one portfolio on my website, which consists of 20 architectural photography images.

I am going to add two more portfolios, one for travel photography, and one for landscape photography.

And I might bring back my product page. The problem is how do I sell images if no-one can see them? And I just got rid of a load of pages having taken very good advice.

My photos are unique, and my USP (unique selling point). No-one else has the photos that I have taken. My images, my vision and my style are me – they are what I an trying to sell to clients.

And they are the products that I have to work with, to trade and to sell.

Clients look at my images and know what they are going to get which is very important.

In posting my images I will be writing lots about the images

  • How I got the shots

  • Behind the scenes photos and videos

  • What I was thinking

  • The technical side of the image capture

  • Processing in Lightroom and Photoshop

  • What I did with the images

That sort of thing

I want people to buy my photos

Photography business matters.

This is an area which I find interesting, and I have experiences which I can share which will help people.

As well as my photography business I am also developing some new websites which fit into the travel industry, and also travel photography. I am combining my loves of travel, photography and writing to produce bespoke niche websties.

And I have learnt a lot along the way.

And there are business and cmemrcial opportunuites that I have not yet explored that I want to look into which I can research and write about on my photography blog.

Or should I say photography business blog – hang on – is that a thing?

Four subjects = 1 subject per week – how convenient

Yes I deliberately came up with four areas, as I wanted four different but ultimately related things per month to write about.

What do I do on a five-week month?

I will worry about that when it happens.

How much will I write about in each post?

Well that is anther question – I think that the posts will vary in length from 1500 – 4000words. These are relatively long posts but I have learned from more than one authoritative source that the most popular blog posts have a length of circa 1900 to 2000 words. So 1500 words will be my minimum.

Another reason why these structured posts will be weekly – they take time after all!

I am not going to think about this too much – the length of the post will be determined by what I want to write, rather than writing to a predetermined number of words.

This is me writing about a subject, not writing 2000 words to gain traffic.

And I will write about new things that I need to know but do not know

This is a new thing to me that I have just started doing on the Improve Photography website. I have picked a topic (we writers have an article title hit list) and then learnt about it enough that I can write about it.

And I have to say I quite enjoyed it, and it has opened up a world of new subjects for me to write about.

Basically, if I don’t know anything about a subject then that is fair game for a blog post. And believe me there is lots that I do not know.

My personality

My blog is my personality in words. I write as I speak. My blog is an online mechanism where people can get to know me by reading about me, and reading about my photography.

This is the thing that will run through every blog post, long or short, serious or not so serious – my personality and sense of humour.

If you don’t like the way I write there is a chance that you will not like me in person. Conversely if you love the way I write when you meet me you will feel like you already know me.

And trust me I am a nice chap honest.

And a quick word on my other websites.

When I say websites they are pretty much wbsites with blog posts.

I am currently working on a new website called Photos of Santorini. And once that is done I need to get on with my other website, Paxos Travel Guide. These need time and once done they are standalone completed pieces of work – and this is the time when I will review not only the content of my blog but also the frequency and timing.

I expect that will be in the New Year – Photos of Santorini will complete October 2018, Paxos Travel Guide by the end of December 2018.

Conclusion

I will be producing a weekly post on my photography blog. I will produce other posts as and when, but these will be the main posts.

I will write in-depth posts about each of these four subjects providing a useful resource and information to clients and general readers, as well as showcasing the best of my photography work.

I will also be writing as though I am speaking, so when you read what I write it is like speaking to me.

Rick McEvoy ABIPP - Photographer, photoblogger, writer

When should I post to my photography blog? What day and time?

This is a question that I really should know the answer to. I have been producing a daily photography blog for over 2 ½ years now. Up to last week that is.

When should I post to my photography blog? According to my research the best time to post to my photography blog is Monday 11am EST. In this not as scientific as I would have liked article I will explain how I have come to this conclusion.

Rick McEvoy Photography Blog

Rick McEvoy Photography Blog

Why am I asking this question?

I have been producing daily posts on my photography blog for 2 ½ years since the start of 2016. I decided that a daily blog was the best way of getting noticed, the best way of attracting the traffic to me website that I was after.

Has producing daily blog posts worked?

No

How do I know this has not worked?

Simple – there are two measures.

Google Analytics

This is the evidence of people visiting my website. This is the bare numbers. This is matter of fact. And there has not been the progression since January 2016 that I was hoping for.

Real enquiries

This is the more relevant measure. Well not true if I get my web traffic to such levels that advertising is an option.

My daily photography blog has not contributed to my website such that the number of real business enquiries has increased enough. And that was the reason I started doing a daily blog – to increase the traffic to my website.

So, what now?

Posting daily posts takes time. I am happy to spend time on my photography blog, but not without a bit more analysis and science as to when is the best time of the week to produce a weekly post. Another way of putting this is that I am no longer prepared to carry on producing daily posts when this has not worked.

Hence this post.

Before I go on a quick word on who I am trying to attract to me website.

What traffic was I trying to attract?

Anyone who wants me to take photos for them, which was part of the problem. I was trying to attract anyone and everyone. I had no focus, no target reader in mind. I was literally trying to attract anyone who wanted photos taken in any sector.

Who are my target readers now?

  • People interested in general photography

  • Potential clients who want buildings photographing

  • Potential clients looking for commercial partners

And that is it. Still pretty broad of course.

Content of my daily blog is another story, another article for another time - this post is about when I should post to my photography blog.

So back to the question in mind.

When should I post to my photography blog?

Where do I begin answering this question? By putting it in Google of course. And hopefully if I do a good enough job I will rank number 1 for this question.

So, what does Google tell me.

This is the first result, from photographyconcentrate.com

Now there is lots of good stuff in this article, which suggests once or twice a week. And as to when, it just says that you can pick the day/ days yourself.

No answer there, which is a shame.

But a good thing as I should be able to produce a post that answers the specific question and rank at number 1. That is the plan

Number 2 on the Google results is titled “How to write a good blog post about your photography”.

In fact, nothing of page 1 for the search query “When should I post to my photography blog” actually answers the question

I will broaden out my search to “When should I post to my blog”

And see what I get

OK – number 1 result is an article titled “When Is The Best Time To Publish Blog Posts?”.

That’s more like it – just what I was looking for.

I guess blog or photography blog is not the issue – this about when to post a blog post, so should be pretty much a universal answer.

OK – lots of info here.

And the answer from this excellent post appears to be Mondays between 9 and 10am EST.

But there are variables – various best outcomes

  • Blog views by hour – Monday 11am

  • Comments by day – Saturday

  • Comments by hour – 9am

  • Links by day – Monday and Thursday

  • Links by hour – 7am

But then I found this - the best general time to post to get the most traffic is Monday 11am Eastern time. Bingo. That is what I have been looking for.

Now there is a problem – the time zone.

I am in GMT – Greenwich Mean Time – well actually BST at the moment. I am in England, but photography is a global subject. Part of my target market is the general photography community world-wide, but also UK based clients. I am not trying to attract clients in the USA to photograph their buildings.

Although having said that….

Let’s sort out the time zones

Is 9-10am UK time the time I should post?

9am BST equates to 4am EST.

I think 9-10am Monday morning BST time might be the right time for me.

What else did I find in Google

9.30 – 11am Eastern time gets a few mentions, but there is nothing UK based.

One point that is mentioned which I think is excellent advice is to trial different times and see what happens.

So, what to do?

It will be difficult to measure the success of a certain time compared to the 11am that I have been working to as the content of my blog will be changing significantly at the same time.

I could just go with 9-10am BST and see what happens. If it works then great, if it doesn’t it can hardly be less successful that what I have been doing for the last 2 ½ years?

This might be a case of just getting on with it seeing what happens.

But the there is the Improve Photography schedule?

My articles on Improve Photography are published at 6am Boise time. Now there must be a very good reason for this.

6am Boise equate to 1pm BST.

Back to Google

Mondays seems to be widely reported as the best time to publish blog posts from lots of sources, so I think I will go with that.

The day will be Monday.

That is half the job done!

So what time?

Overthinking is a frequent problem. There is so much info out there giving lots of times.

Let’s give my Google Analytics data a try

The problem is that there are lots of pages on my website as well as my blog, so I am not sure if this will give me the info I need.

And there is a further problem.

I changed from rickmcevoyphotography.co.uk to rickmcevoyphotography.com in the summer. That means that I do not have the data before July 2018 for rickmcevoyphotography.com, and before then have the data for my .co.uk.

I think I am going to have to forget Google Analytics and dig a bit deeper

Back to Google

The first answer says it doesn’t really matter what time of day you post.

And the next.

And then there is conflicting and less authoritative answers and general vagueness

I need to think about this logically.

I need to publish my blog posts when the people I want to see my posts are online. When is that though? I can see how 9.30 on a Monday morning works in UK timing for the UK market but what about everywhere else in the world? My second target market is the USA I guess – the largest English-speaking country.

But 9am EST = 2pm BST.

Bu if we bear in mind that the Improve Photography articles are scheduled at 6am Boise time for a reason, which is Mountain Daylight Time (which I had never heard of!) then this is the summary as I see it.

And I am rubbish with time zones.

BST 9.00 am = 2.00am MDT = 4.00am EST

If I went with the recommended time in the article with the study, then I would publish posts at 11am EST.

11am EST = 4pm BST = 9am MDT

I think that I will go with that. My logic is as follows.

  1. If you are going to do research then you need to act on the best information – otherwise why bother doing the research in the first place?

  2. I don’t have a problem with using 11am EST – I have been using 11am BST for 2 ½ years now without getting the results I want. It feels good to be doing something different.

  3. 4pm BST is not a bad time to post anyway, as one of my target markets is the architectural professions, who will surely be in work on a Monday afternoon?

  4. I don’t believe that there is a time which will target everyone I am trying to attract ever – people are online all the time these says of course so this is pretty much an impossible thing to nail down.

  5. I can try this and see what happens – if nothing happens I can have a rethink.

Conclusion

I believe I have an answer to the question posed - When should I post to my photography blog? What day and time?

Monday 11am EST, which is 4pm BST.

I will try this for 1-2 months and see if there is any significant change.

Any advice appreciated of course - please get in touch by phone, email or the contact form on my website.

Rick McEvoy ABIPP - Photographer, writer, blogger

Should I post to my photography blog every day?

Having produced daily content since January 2016, over 2 ½ years, I have been thinking about what I have been doing.

Which prompted the question – should I post to my photography blog every day? The answer is yes and no. Yes if I could maintain the quality of blog posts I would like to produce. And no if I can’t.

When I say quality I mean longer posts answering questions that help people. And No if I can’t, and if posts on some days are just posts for the sake of producing something - as in anything to maintain my daily blog output regardless of the quality.

So it is no from me then.

I have been producing higher quality blog posts, not quite on a weekly basis, with shorter posts added in to make up the daily content.

I guess the result of this has been a compromise of quality to allow me to maintain daily output. This is clearly the wrong way round and needs to stop.

What is going to happen to my photography blog in the future then?

Things are going to change with my photography blog output. As of today my photography blog is going to a weekly schedule. Yes I am making the change right now.

And when I say a weekly schedule I mean exactly that. One post per week of a quality and hopefully of interest to attract new readers and get me noticed more in Google.

One longer post one a single subject that has value to readers.

Why?

Well a more pertinent question is why have I been posting every day?

Because I decided that I needed to do this. It became a thing to me. A thing I wanted to do, thinking that I was doing something meaningful.

And has this brought me the success that my work has put in? Success in my head more visitors to my website. And I guess an increase in the number of real enquiries for photography work.

Has this worked?

No.

This was something I decided to do, and have been doing for over 2 ½ years now.

So from today I am going to work smarter. Not harder. Smarter.

And I am not going to continue doing something that has proved not to work.

There is a saying that goes something like “The definition of madness is to continue to do the same thing and expect different results”.

Something like that. Ok – lets get this right.

According to Google, Albert Einstein is broadly credited with exclaiming, “The definition of insanity is doing the same thing over and over again, but expecting different results”.

And that is what I have been doing.

Things have changed since January 2016

A lot has happened since I started my daily output.

I now have other things that I need to do, other priorities. When I started my daily output I was looking at my own website only.

Things have changes significantly since then - in ways I was not expecting!

My other websites

I am currently working on my new niche website “Paxos Travel Guide”, and also in the background I have another website called “Photos of Santorini” which I am quite desperate to complete.

I have had an idea for my Santorini website which I am going to quickly work through, and then get back to Paxos Travel Guide.

I hope to complete the Santorini website in the next couple of weeks, and the Paxos website about a month after.

And once they are done I will have a break and see what these two websites produce in terms of web traffic and income.

But I have endless ideas for photography websites. 

That is my new plan.

My other writing commitments

I also have my fortnightly writing on Improve Photography, as well as other ad how commitments.

And my photography business

I knew there was something else I had to do!

I have a day job which I have to do to earn money. For now anyway.

It is a matter of priorities

It’s not a matter of time really – it is a matter of priority.

Something somewhere had to give and it is my daily blog output. And now that I have decided I am going to make this change I have to say I feel good about it.

This is not about time availability as much as it is about quality over quantity. I have been putting off this thing that I knew I needed to do for too long now, so the decision has been made.

Quality of content

I have just heard yet one more informed person saying quality of content is king.

So decision done. As of now I have a weekly photography blog.

Now that I have made the change I need to think about things a bit more.

When should I publish a weekly blog post?

Well that is the next thing that I will write about. This will be the first post which will hopefully be helpful to people wanting to know the answer to that question just as I do.

I can be sure that this question has been asked many times of Google – I just have to make sure that I come up with the best answer I can so I hopefully get ranked 1 in Google for this post.

That is the point of this, and what I should have been doing but to be fair to me I have just worked out.

And also this means that I will be posting at the most effective time for my photography blog – a good thing all round.

Will I make other posts on my blog?

As I ask the question the answer comes to me – yes of course – whenever I want to.

  • If I want to.

If I have something to say.

If I have time.

Most of all if I have something to say.

I now have the freedom to post whenever I want in addition to my scheduled weekly commitment. Now that I have got rid of the structure of 11am every day post and the pressures and constraints that go with it I am now free to publish ad hoc blog posts whenever I want to. I will maintain a weekly post, once I have worked out when is best to post it, which will be a properly written post. These weekly posts will be much longer as well.

But I can post to my blog whenever I want. And what ever I want. It’s my blog after all!!!

And thinking about it I might end up posting more, which will be an irony. I will be going back to posting things whenever a thought comes into my head rather than the formulaic process I have ended up with. 

This could be a good thing! 

What about Schema Mark Up

This is something I was advised to do to put me ahead of the competition. Has this worked?

No – I don’t think so. I don’t think it is particularly relevant to me producing a regular photography blog.

Schema will have to go. It is not appropriate, and takes up time that could be better spent on the most important thing on my website and indeed my photography blog.

Update - since I started writing this post Schema has gone. 

What is the single most important thing for my website, my blog, for SEO?

  • Proving my authority.

  • High quality content.

  • Answering questions on Google better than anyone else.

That is it – these are the three things that I will be focussing on.

What will I be writing about?

I have an endless list of ideas, many of which are things I don’t know, as well as things that I now very well indeed.

What will I be writing about on my blog?

  • Is it time to get replace my Canon 6D?

  • Mirrorless cameras explained.

  • Micro four-thirds cameras explained

The titles need some work but you get the idea. 

I will also write about my own photography work - “How I got the shot” – I love writing these.

I am going to think of the things that I do not know that I feel I should know and I will write about them.

Will my posts be longer?

Yes – longer and hopefully of more interest not only to readers but also to Google. At the end of the day I want my photography blog to work for me, and to earn me money and drive more traffic to my website.

Will my blog posts be photography related only?

Yes – photography as in my world of photography yes. So that’s a no then. Things that I have written about on my photography blog and Improve Photography include

  • Snacks for travel photography

  • The right shoes for photography

  • The wrong shoes for photography

  • Red hats

  • Painters’ poles

  • And all sorts of other stuff.

What else do I need to do with my blog?

Get rid of draft posts. Just done that. Another job out of the way.

I had a long list of draft posts that I have just gone through. I have kept a few as they are good subjects but got rid of the rest.

I now add ideas to a notebook in Evernote – that is where I dump all the ideas, which are best kept in an App rather than in my head!

But I still need to go through those and make sense of them. 

Re-do my schedule

I used to record my blog posts and assign daily things to do in a schedule in Excel. I have archived all those pages and I am going to restructure the spreadsheet to make it work better for me.

Things that I want to record now are the following

  • Title and length of blog post

  • What else I did to my website that day.

And I will flesh this out over the course of the first month with my new photography blog.

Phew – I feel better for that.

Next week I will write about the timing of my posts, and after that a fundamental question about my Canon 6D.

And in-between times? WHo knows?? 

I am looking forward to this significant change to the content of my photography blog, which will be given a new lease of life.

And I will have more time to work on other things.

The weekly posts will be of a much higher quality.

And any other posts will be more off the cuff, ad-libbing and hopefully entertaining.

Should I post to my photography blog every day? No and I’m not going to anymore!! I’m not going to because I don’t need to!

Until next week readers…..

Rick McEvoy ABIPP

Do you have targets for your photography business? Here is my update.

In this post I will be providing an update on my photography business targets for 2018. We all need to plan our businesses, and also review progress and modify plans when needed, without going all over the place that is!

Anyway, this is all about me and my photography business.

On the 3rd February 2018 I published the targets for my photography business in 2018.

I was going to review progress and provide an update halfway though the year, but forgot. So here we are with my update after 8 months of 2018.

And quite a bit has changed!

Original text in italics.

1 - Stock photography

The average UK salary is £27,600, which equates to £2,300 per month. I want my stock photography to achieve 50% of this monthly level of income by the end of 2018, and 100% by the end of 2019.

Is this achievable?

I’m not sure, but there is one thing I can guarantee – I will not achieve this if I don’t try.

I made about £2 through Adobe Stock in 2017! And cannot tell you how great it was to get an email saying I had sold an image, even if it was for 53p!!

That is very ambitious aim number one.

I have had a complete change of mind and plans on this one. I have created a new website, photos of Santorini. This change of direction was inspired by some information from Jim Harmer, owner of Improve Photography, and also from earning 53p selling an imge on Adobe Stock.

And it goes on. I have joined Income School, and am learning all about niche websites. This is all Jim's fault. This is what I am working on right now. And I mean right now.

It turns out photos of Santorini might be a bit too niche, so I am exploring something a little broader. I hope to have this new website completed by the end of September. I might do the Santorini website later, but for now have a better idea thanks to feedback from the income school community.

So the big change is that I am not targetting stock in any way shape or form, other than selling stuff myself. I have actually removed myself from all the stock sgencies I am registered with.

Funnily enough I am getting more enquiries via my website from people wanting to buy prints from me, that and take photos to order which is good. This is really good news, and I look forward to more growth in this area. I thought that this was a dead sector in the market - I will add this into my targets for 2019, which I have just started working on.

I do not want to sell images for a pittance. In fact I will go further than that - I will not sell images for a pittance.

 

“2 - Commercial sponsorship

I want to have one commercial sponsor by the end of 2018. One company, a manufacturer of a product I use and value, whom I can work with promoting their products and at the same time my use of their products.

Another challenging target!”

Unfortunately no further solid news. I have made a few more industry contacts, and am awaiting responses from a number of big companies.

I still need to grow the traffic to my website to make myself more appealling comemrcially.

See 4 below for the news on people visiting my website.

3 – Freelance writing

"I already have one freelance writing contract, on the excellent Improve Photography website. I really enjoy this work, as well of course as the massive exposure. Writing for Improve Photography has made me change how I write, and what I write about.

Both in a positive way.

I want one more freelance writing commitment in 2018. Just one."

No progress - I have not looked at this yet with other things going on. I have changed the structure of my blog though, adding one very long post per month, a couple of medium length posts and then shorter daily posts. This has incresaed my workload on the writing front but should help with my website findability.

And with the other things I am looking at I will not be actively pursuing this so this will not be a target for 2019.

 

“4 – Website

I have spent a lot of time and effort on my website in 2016 and 2017. In 2018 I am going to do very little to my website other than the following.

Image refresh – 2 pages per month.

Home page – an update on the text and images.

Travel photographer page – this needs to be produced in February 2018. You will find one image on there at the moment – a photo of Santorini.

And there is the outcome of all this work. By the end of 2018 I want to achieve 1000 visitors per month to my website. I was averaging just over 300 visitors per month before I started my writing on the Improve Photography website in late October 2018.”

Ok - progress update.

And a lot has changed.

My new URL is this.

https://rickmcevoyphotography.com

As a reminder, it was http://www.rickmcevoyphotography.co.uk

Much more global, secure and shorter.

This is the Google Analytics data for August 2018. Well for the first 30 days of August

IMG_1384.PNG

 

And this was the Google Analytics data for July 2017 for rickmcevoyphotography.co.uk

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And this is July 2018 data for rickmcevoyphotography.com

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hat does this tell me? The number of visitors, ie sessions, has more than doubled which is of course good. I made the switch from .co.uk to .com just as my web traffic was on the up, not the best time I know, but things look to be back to where they were before I made the change.

I have to give this more time, and will certainly not be unpicking this change of URL.

I will schedule monthly updates on my analytics and see what the long term trends are.

But I have to say that the growth of the traffic to my website is a big disappointment - lets hope that the changes I am working on will bear fruit in the next six months.

“5 - Website

I want one source of income achieved solely from my website. This will of course be directly related to the number of visitors to my website, to the value my website has on the World Wide Web.”

See 4 above! 

“6 - YouTube

I want to have achieved 10,000 views by the end of 2018. 10,000 views triggers more possibilities in YouTube, which I want to get to. And hopefully the quality of my videos will improve over the course of the year to the point where I am able to produce videos for commercial clients that they want to buy.

And I want a drone too! Just thought I would throw that one into the mix here.”

At the time of writing this post I have managed to get 2430 views. Not good enough progress, but progress all the same. 743 views have come in the last 90 days, 2157 views in the last 12 months.

So the growth is there.  

And I have discovered on the app You Tube Studio that you can pull up this information instantly. I had been counting the number of views on each video, adding them to the calculator app on my phone. A very long winded process that was! 

And as for the drone, not something I have progressed. 

This target stays and will be slowly worked on in the background. 

“7 - Portfolio

I want a high quality printed portfolio of 30 prints for

  • Architectural photography
  • Landscape photography
  • Travel photography

Interchangeable in a lovely high quality folio holder.

Actual high quality prints that I can present at meetings.”

Done. Sort of. I have a set of 40 architectural photography prints in a very expensive box. I did not get the landscape and travel folois done, and will not be getting them done.

This target will drop off now.

“8 – Qualifications

I want to achieve my ABIPP in 2018. I never submitted my portfolio in 2016 as I was not happy with it, even though my BIPP mentor was happy with it. There is a lesson there in just going for things that I have definitely learnt.”

"Issued: June 2018

For Immediate Release

Local Photographer Gains International Qualification with BIPP

Rick McEvoy ABIPP is a specialist architectural, construction and industrial photographer based in Dorset, who has recently achieved his Associateship (ABIPP) in Commercial Photography.

Rick joined the BIPP in 2013, gaining his Licentiateship in Commercial Photography in 2014.  As well as commercial work, Rick is an independent writer on the Improve Photography website, has a daily photography blog, and has been published in a variety of publications in the UK and further afield. He also produces fine art prints that are for sale on his website.

Rick is a keen travel photographer, with examples of his work featuring on his website, with lots of new plans being worked on for 2018.

His portfolio submission consisted of 40 architectural photography images, 20 interior images and 20 exterior images.  All bar one of the images were from commercial commissions carried out for architects and property owners.

You can view Rick’s complete portfolio at www.rickmcevoyphotography.co.uk/portfolio

When we asked Rick how he felt about achieving his Associateship, he said: “I feel honored, proud and I don't mind saying relieved that I was successful in achieving my Associateship. It has taken me a couple of years to get together a portfolio that I was happy with. I am pretty much self-taught.”

To see more of Rick’s work please visit – rickmcevoyphotography.com"

##Ends##

"Notes to Editors:

Contact: Jack Goward, 01296 642020, jack@bipp.com

The British Institute of Professional Photography (BIPP) is an internationally recognised qualifying organisation with over 100 years of experience in qualifying and supporting photographers. The core aims of BIPP are to qualify and support professional photographers, through a network of meetings, awards, training and benefits.

The BIPP is a not for profit body, run by photographers for photographers.

The BIPP has been fighting for and protecting photographers’ rights since 1901. 

The BIPP has over 2,800 members worldwide covering all disciplines of photography.
Rick McEvoy ABIPP, sales@rickmcevoyphotography.co.uk , rickmcevoyphotography.com"

Enough said! All done. And I am still smiling about this all this time later!

Target achieved. And no plans for any more qualifications in 2019.

Rick McEvoy ABIPP

 

“9 - Travel photography work

I want to achieve one commercial photography booking overseas in 2018.”

This was a bit of a dream job for me - now it is looking like the travel I have done recently is going to form the basis of niche websites in the future, so I will leave this target in and see where other things I have already talked about fit in.

It might be that I produce travel photography websites based on trips abroad - one to think about over the winter.

“10 – One shop to sell my photos

Last one. I want my work in an actual shop being sold to actual people. I will get my portfolios done and get out there and see who wants to sell my work.”

Not done. I guess I need my portfolios first! OK. I have done my portfolio but have gone down different roads and am focussing on the online market for the reasons highlighted above.

Summary

A lot has changed. My plans for stock have been completey overturned, as has my entire business strategy.

This is my end of August update - I am going to start working on my targets for 2018. 

I will provide a further update at the end of September 2018 - the next update will include my new targets for 2019 - no point looking at things now if I am not going to be working on them in the future.

Rick McEvoy ABIPP - Photographer, photoblogger, writer