I know. Incredible. Nearly 200,000 unique views in a month. Let’s see what tomorrow brings!
I am working on my new travel website Paxos Travel Guide.
And I have just crated a new YouTube channel and uploaded my first video to it, showing the rain in Lakka.
Rick McEvoy - Paxos Travel Guide
I hope by now you will be aware that I am an architectural photographer, and that I specialise in photographing buildings and the built-environment.
In this post I am going to provide advice for clients on how to commission architectural photography. I will share my experiences as a working architectural photographer, which should help you as clients successfully appoint the right photographer for you to photograph your buildings.
These are some of the things that I try to address before being commissioned for architectural photography shoots.
This is not a sales pitch – this is genuine advice that I know will help people commission an architectural photographer, whoever that might be.
Here we go with my advice for clients who want to commission architectural photography. But first an architectural photo.
1 - What are the images for?
We have to start somewhere, and this is as good a place as any. What do you need the images for? Most frequent reasons for me photographing buildings are
To record a recently constructed building at the point of practical completion
For advertising/ sale/ marketing purposes
For client/ designers websites
For design/ construction competitions
The most important thing is to know what you want the images for.
Now whilst this might sound obvious I have had discussions with clients in the past where the full potential of the images was only realised following initial discussions which broadened out the scope of the shoot and gave the client much more than he anticipated..
2 – Prepare a brief
Before engaging a photographer it is a good idea to prepare a brief. This is the basic specification, scope of works, call it what you like. It is what the photographer is going to price against.
Well in the first instance it will be the thing that the photographer asks questions about to enable a scope to be agreed, with inclusions and exclusions.
I often receive a written brief with drawings marked up by the architect showing
Overall site plan
Building floor plans
Important features of the building/ project
North/ South/ East/ West orientations
Restrictions relating to the site.
The more thorough the brief to the photographer the better the entire process will be for both parties.
3 - Finding a photographer
If you were looking for an architect where would you look? I would enter the following in Google
“architect professional bodies”
That gives different results than just putting architect in, leading you to all sorts of sponsored websites. This gives you a list of professional architectural bodies.
Taking that logic, if I were looking for a photographer I would enter the following in Google search
“photography professional bodies”
This lists the following organisations
That should be fine.
Choosing a photographer is for me the same as choosing an architect.
If you enter something like “architectural photographer in Dorset” you will get some decent results, like me as search result number 2, but that is because I have done lots of work on my website to make this happen.
High Google rankings do not equate to competence!
I would seriously recommend going to any of the professional bodies to find your architectural photographer.
I am of course a member of the BIPP myself - ABIPP no less.
Obviously I am a great choice to photograph your building, being professionally qualified in photography (ABIPP) and construction (MCIOB). But in all seriousness please go through a reputable organisation, whichever one that may be.
4 - Shot list
Make a shot list. Write down the shots that you want. One thing that this will do is help you to think about this a lot more – writing this stuff down definitely focuses the mind and will help you develop a complete shot list.
And this list you give to the photographer you commission – these are your mandatory shots that are required from the shoot.
Now the photographer will take other photos that he/ she feels will be of use to you as the client, but armed with a shot list everyone knows that the mandatory bases are covered.
5 – Photographers’ style
This is an interesting consideration. I have my own style of architectural photography. You can see this style on my website on my architectural photography portfolio page.
Most people like my style, but some do not. And this is fine.
If you do not like my style of images then I am not the photographer for you. But if you do then give me a shout.
Style is a very personal thing, and every photographer has their own style, so please make sure that you like the style of images that a photographer produces.
I have been asked if I can produce different styles, and on some occasions have declined work as it is not the style imagery that I produce.
It would be disingenuous of me to take on work and commit to create a style that I myself have not perfected.
I do the same for wedding photography, family portraits, pet photos etc – i.e. I decline such enquiries.
I do what I do and am very comfortable with this. I will not take on work that I am not able to produce to the same high standard as my architectural photography work.
So - make sure that you engage a photographer whose work you like.
6 – Budget/ Cost
How much does it cost to get a building photographed? The answer as ever is it depends.
Most photographers charge on a time basis – time for image capture and image processing, along with creative and licensing fees.
I charge on a half-day or full-day rate, with a minimum amount of time on site plus expenses.
If your priority is the lowest price then I am certainly not the photographer for you. I have built up my client base, portfolio, qualifications, equipment, reputation and professional standing over years and years of hard work.
So if you are looking to pay £100 for photos of your building then I suggest you look elsewhere.
This is why I work mainly for architects and building owners.
I find that they are people who genuinely value high quality photography of their work/ property, as the photography is capturing in perpetuity their work at that moment in time.
Not everyone appreciates the amount of work that goes into a building, but architects and building owners certainly do.
And they also value the design, design intent and end product.
7 - How many images?
This ties in with the cost of getting your building photographed, and of course the scale and complexity of the project.
There is no number here. For a house or smaller project I will typically produce 20-30 images only. For larger projects sometimes more, but seldom more than 50 images.
This gives me a piece of work to do, getting the edit (of the images taken) right, but if everything else I write about in this post has been done thoroughly and to plan this is not normally a problem.
Normally I produce a set of images that satisfy the brief as I understand it, which I issue to the client fully edited.
This is the normal process.
The other approach is to issue a set of partially edited images to the client and for them to choose which images they want. This normally happens when there is a specific need, such as a specific number of images required, or when I am working for a third party representing a client.
As long as the methodology is agreed as part of the commissioning process I am happy to do whatever the client wants.
8 - Copyright/ licensing/ exclusivity/ time
Copyright normally remains with the photographer.
When I issue images to a client the client is granted the rights to use them for the purpose agreed, for a limited period of time.
There may be other restrictions on use or specific requirements of the client which are included in the quotation and terms and conditions.
Again (virtually) anything is possible as long as it is agreed by both parties.
One thing that I do state in my quotations and standard terms and conditions is that the client is not entitled to use the images until they have been paid for.
9 – Timing day/ year
A bit more complicated this one. Timing needs to be thought about. Time of day and time of year. Let me give you a couple of examples of things that can be affected
Outdoor swimming pools. There is nothing worse than photographing a spectacular garden with a lovely outdoor swimming pool with the cover on.
Bare trees. I love bare trees but who wants a spectacular new building photographing with bare foliage? If there is a substantial amount of evergreen foliage then this is not a problem.
Orientation of the sun. Where is the sun shining? Is there a primary façade?
Do you want sunlight streaming in through the windows, or warming up the significant front elevation?
Sunrise/ sunset - are either of these important to the content of a photo?
Traffic – is there a peak time for traffic/ visitors/ building occupants arriving/ departing?
And one last point on timing is planting. There is a planting season, so if a building is not completed to correspond to the planting season, which is often the case, there may be large unplanted areas which can make the building look unfinished.
10 – Weather
Oh the lovely British weather. This is the bane of my life.
No-one wants their building photographing when it is raining. Well no-one that I have met anyway! So the changing weather causes mayhem with schedules and external shoots.
The ideal conditions for me are these.
Cool, dry, blue skies with some white fluffy clouds.
I can do sky replacement in Photoshop, but that takes time and costs money, and there is the flatness that such light inevitably creates in a photo.
Internal construction product shots are the only thing that I photograph that is not (normally) weather dependent.
This really is a problem, the only positive being that the weather tends to not be quite as bad as forecast normally.
11 - Preparing the building/ location
This is a big thing, which can have a significant impact on the success of a shoot.
Preparing the building for a shoot has many benefits. From a photographers’ perspective, a building that has been prepared is easier to photograph. And the easier a building is to photograph the better the photos and the quicker a shoot can be successfully completed.
And preparing a building, and it’s grounds, means less editing time which means less cost for you as the client.
Think of this as though you are preparing the building for a viewing by a potential vendor – I don’t need the smell of fresh coffee and freshly baked bread (as nice as that would be).
When I say prepare a building, here is a list of things that I ask to be done before I arrive on site
Turn all the lights on inside
Disable PIRs/ absence detection (if photos are required with all lights on which is normally the case)
Light fires so they have that lovely glow
Straighten curtains/ blinds
Straighten soft furnishings/ cushions
Remove dog beds/ food bowls
Provide freshly laundered towels and bedding
Move vehicles/ skips/ scaffold/ piles of debris
Get rid of hose-pipes (which can be really hard to remove in Photoshop)
Cut the grass
Check for gravel spillage – another real time consumer
Sweep paths/ roads/ driveways
Chewing gum on paths/ playgrounds?
Clear work surfaces
Finally, a general tidy up always helps
And once everything is looking all shiny and sparkly a few additions that will finish things off nicely
Imagine the building how you want others to view it.
Publications on desks/ tables
I will produce a checklist and publish this in a future post. But hopefully you get the idea.
Sorry I forgot the one intangible in all of this. In my experience clients who have gone through the process of preparing their buildings have found that this has helped crystallise their shot list. It sort of started the thought process.
12 - The day of the shoot
The first question is this – do you want to attend on the day of the shoot? Some clients do, some do not. It depends on many things. If it is a house then of course there will be someone there, be it the house owner or their agent.
And for commercial buildings it just depends.
But there is one thing that I do need to warn you about in advance. If you commission me to photograph your building please remember that I am a man and I only do one thing at once.
So, when I am in the zone and taking photographs there is little point talking to me – I am not listening! I can’t – I just can’t manage this.
So up to you, with that final caveat of course.
13 – Access/ site activities
Are there specific access requirements/ permissions/ inductions that need to take place?
Is there anything happening on site that might get in the way?
Are any permits required?
Does the photographer need to wear PPE? I of course have full PPE which is suitable for most construction sites, and my camera gear is also set up so I can get around live construction sites quickly and efficiently causing minimum disruption.
Does the photographer need a CSCS card, or are alternative arrangements going to have to be made? I am a current CSCS card holder.
14 – Incomplete works
Following on from the point above I have turned up on site to photograph things to find them not complete – very frustrating. Of course, completion of a major construction project is a very busy and stressful time – me turning up right in the thick of things is rarely appreciated by contractors!
This is a common problem when I turn up to photograph completed construction projects. Practical completion has been achieved but there are still works ongoing to sometimes surprisingly significant extents!
The best time to photograph a completed construction project is once everyone has packed up and left site, but immediately before people start to use the building and make it their own.
I rarely get this small window of time.
And more often that not the external works are not completed – these typically get done once the inside of a building has been handed over.
I have often had to struggle through virtual mud baths to get to the inside of a shiny new building!
And a particular dislike of mine is the damage caused by utility companies outside the building plot – so many cuts in footpaths where the different services have been installed all using slightly different routes at different times. Luckily Photoshop can fix a lot of these problems, but this does take time.
15 – Furnished or not
This is always an issue on new build projects. If I photograph the building once completed but prior to being furnished the interior shots look like an empty building, which is not the best to be honest.
There is a time between a building being furnished and occupied which is the prime time for a building to be photographed.
And some buildings like schools do experience heavy use, and wear and tear right from occupation.
16 - People
Do you want people in the photos? Normally not, unless it is a public space or public facility such as a sports centre, where people are preferable.
And that leads to a problem I encountered once – I went to photograph a leisure centre that had just been built but there were no people there at all – it was like a ghost town.
I ended up taking photos with me in them and trying to get the odd person passing by to join in the fun and be photographed!
17 – Contingency planning
This needs talking about. There are many things that can go wrong that can only be dealt with by both parties agreeing on a plan B. I have written about many of the these things in this article, and have a little checklist list of the most frequent problems that I address on every commission.
Works not complete
Access to areas not possible
Furniture not in place
Deliveries/ works on the day of the shoot
Utility companies on site
Ongoing site works
Additional photos not on shot list
Non-attendance of participants
At the very least a conversation needs to take place about these potential problems, and the impact of any such issues documented and the consequences costed.
18 – Image processing/ File types/ sizes
Easy one this. This is for me to deal with.
I shoot in RAW, which is the format most photographers use. RAW image capture allows us to capture the maximum amount of data in a scene. This data is then processed in Lightroom, Photoshop and other software to produce a final edit.
Once the editing is done I convert the files to Jpeg format, which is the universal format that anyone can view.
I do all image processing myself. It takes time to produce the images that you can see on my portfolio pages.
And if there is additional editing over that normally required then there may be an additional cost. I am talking here primarily about having to remove things from images using Photoshop, and replacement of the sky.
I can provide RAW files if required, but there is usually no point as you need software like Lightroom or Photoshop to view images in this format.
Like I say, not something for the client to normally have to worry about, just to be aware of.
Oh yes, nearly forgot - I issue a full resolution set of images and also a compressed set which are great for sharing, emailing and social media.
19 - Data security/ integrity
I have cloud backups of my images, which I store for period of time yet to be defined. This has been added to my standard terms and conditions – I will guarantee to hold copies of data for three years from the time of image capture.
If a client requests a copy of the images within that time period I will gladly provide, but after that time I cannot guarantee having the data. There is a problem with storing such amounts of data – I have over 75,000 photos in my Lightroom Catalogue at the time of writing, and this is growing on a weekly basis.
20 – Supply chain sharing
An interesting one. Are the photos to be shared with the supply chain? As the commissioner of the images it is important that and shared uses are agreed with the photographer as part of commissioning.
Do contractors/ sub-contractors receive copies, or is the photographer at liberty to sell the images to them as well?
As a matter of course I agree with my client that the building owner can be issued with a set of my fully edited images. Quite often this is done by the client, and I see this as a basic courtesy for someone who has helped me photograph their property.
21 – Confidentiality
I have photographed buildings for famous people. Unfortunately I am not allowed to say who these people are.
Client confidentiality is very important to me, and I take this very seriously.
This is particularly important when I am photographing peoples’ homes. I always agree with the client how I may use the images myself.
Whilst I might be the copyright holder as the photographer who has taken the images I have a professional responsibility to respect the confidentiality of my clients.
There are various confidentiality areas that require consideration
Individual/ personal confidentiality
Children/ vulnerable persons
I quoted for one job where in the end the only way I could guarantee the confidentiality demanded was to destroy all the digital files once the client had been issued with the images and was happy with the edited image set.
22 - My standard terms and conditions
If you would like to receive a copy of my standard terms and conditions please get in touch by email, commenting on this post or by using the contact form – entirely up to you how you do this. Get in touch and I will send you them in a Pdf.
23 – And finally
I hope that this post is helpful to you when considering getting your building photographed.
Please get in touch if you have any questions – my response is not conditional on getting work/ money from you.
If you want to talk to me about a future collaboration then great – if not I would still be delighted to hear from you and answer any questions you may have.
I try to put helpful information on my website that people find useful and want to read and share – if this happens then my website is successful, and my readers are benefitting from the content I am creating.
So we are all happy.
Thanks for reading this post, and please check back to my bog next Monday for my next post, which was going to be all about a photo I took on my trip to Paxos last year. Until I needed to get all the photos from my iPhone to my PC. The Paxos photo will have to wait a week.
Rick McEvoy Photography
Check out the latest post on my new website Paxos Travel Guide, telling you everything you ever need to know about Paxos Airport.
I know, some of you will know exactly what I am talking about, but some of you may not?
Let’s find out - it is Friday afternoon after all and it has been one of those weeks!
My new website Paxos Travel Guide is the thing that I am working on now. Other things are done and this is the next focus of my attention, scheduled for completion by the end of February 2019.
Rick McEvoy Photography - Paxos Travel Guide
Yesterday on Improve Photography I wrote an article all about this one photo titled How I created one of my best Santorini photos.
I write about this one image only - you can see more of my Photos of Santorini at my website titled, erm, Photos of Santorini.
Rick McEvoy Photography - photographer, writer, blogger, website creator
I know I said top 10 but I had a rethink – it is my blog after all!!!
What makes these my top 11 travel photos of 2019? Basically, they remind me the most of being there – they bring back that feeling and are the ones that make me wish I was back there right now, not sat here in cold grey England! Travel photography for me is all about making you want to be somewhere when you look at the photo.
So here is the second part of my post in which I describe how I created my Top 11 Travel Photos of 2018. This is images 6-11, all taken on the Greek Islands of Rhodes and Paxos. I posted these photos a couple of weeks ago, and here are the words behind the pictures.
Image number 6 of my Top 10 Travel Photos of 2018 – A person sat on a rock watching the sunrise in Rhodes.
I didn’t know this person was here. I had been up on the top of the hill happily photographing the sunrise thinking I was all alone up there. I have no doubt I was chuntering away and talking to myself throughout this process.
Having captured the photos that I wanted, and by now dying in the heat (ish) I was ready to climb back down to the car when I saw this person sat on top of the rocks. How long had they been there? I of course had no idea, but they must have been there since long before sunrise.
I took a quick photo and was off.
I had the awareness to change the aperture to F22 to get that starburst effect on the sun which is good, even when fading in the blistering early morning heat with nothing left to drink!
Now I know some people think that this (the star burst) is a cliché but that was what the sun looked like to me – a big bright shiny thing in the sky looking just like that.
This is three bracketed images processed using Aurora HDR 2019.
Canon 24-105mm F4 L lens
Focal length 80mm
Manfrotto 055 tripod
Shutter speed (first image) 1/1000th second
Image number 7 – photo of the lights from boats in Lakka Harbour before sunrise
I love this photo of the boats moored in the harbour in Lakka on the Greek Island of Paxos. Every morning I looked at the lights on the boats and thought that they would make a great shot, so this morning that is what I did. The conditions were dead calm which would be vital when taking the image.
I managed to get this photo taken before the sun had risen giving me two photo opportunities for once.
This photo is a single image, taken using my Canon 6D and Canon 24-105mm lens. I used my Manfrotto Pixi for this image capture – pretty impressive really – a 4 second log exposure with my Canon 6D and an L series lens on such a small tripod.
It was so dark I had to use an ISO of 1600 to get the shutter speed up to 4 seconds! And the reason the calm conditions were so important? On other mornings I witnessed the boats gently bobbing about in the water, so much so that they were actually blurred in the photos I took the first time.
This was the calmest day with the least amount of bobbing going on.
Canon 24-105mm F4 L lens
Focal length 24mm
Manfrotto Pixi tripod
Shutter speed 4 seconds
Processing of this image was done in Lightroom only, with very little needing to be done to this single image.
Yes – 4 seconds using the Manfrotto Pixi – quite remarkable for something so small, lightweight and economical. And hardly designed for work such as this.
8 – Picture of a table in striking morning light in the small town of Lakka on the Greek Island of Paxos
This is something a bit different for me. This is almost street photography! I was on my way back from my epic filming using my iPhone with a pile of rocks – check out the video here. I turned the corner at the back of the Akis Oyster Bar restaurant to be greeted with this scene – bright directional light casting a most excellent shadow of a table onto the paving.
I just stopped, took three photos of this scene and kept on walking to the other side of the harbour.
This is another set of three bracketed images - the reason I do this is get the maximum dynamic range I can from a scene.
These images were merged together and processed in Lightroom.
" Canon 6D
" Canon 24-105mm F4 L lens
" Focal length 24mm
" Aperture F8
" Shutter speed (first image) 1/800th second
" ISO 100
9 - Sunrise picture of the boats moored in the harbour at Loggos on the Greek Island of Paxos
Loving this shot – so many things that appeal to me in this scene.
Having scouted all the locations I wanted to photograph on Paxos, this was top of my list.
I walked around the harbour at Loggos and ascertained exactly where I needed to be to get this photo. I use a tool called The Photographers’ Ephemeris which is a great tool once you get your head around it.
I walk around until I find a view that I like, and then fire up the app to find out exactly where the sun will be rising or setting. It is quite remarkable how accurate and useful these tools are – how did we ever manage without them?
A bit of walking around is normally required to get the perfect location, which is where this photo was taken from.
Sometimes I will photograph the location on my phone, so I have a quick visual reference of the location. For this I did not need to do that as it was dead easy for me to remember.
The other thing that the app tells me is the time that the sun is rising, so I know exactly where I need to be and also when I need to be there.
I get to a sunrise location a good hour before sunrise as some of the magic happens before the sun rises and I would hate to miss that.
So, this was a very easy shoot – I was there as I said a good hour before sunrise, and stayed until an hour after.
" Canon 6D
" Canon 24-105mm F4 L lens
" Focal length 24mm
" Manfrotto Pixi
" Aperture F22
" Shutter speed (first image) 1/10th second
" ISO 100
10 - The number one attraction on Paxos - the magnificient Tripitos Arch
Now this really was a stunning location. Probably my favourite tourist location on Paxos. A magnificent natural arch called the Tripitos Arch.
And to be completely honest the first time I tried to find it I failed. I missed a critical turn on the path, one without a sign. In my defence. I was close, but after a while gave up and went back to the hotel.
I looked at guidance offered on Trip Advisor and recognised where I had gone wrong. I should have taken a right turn down a path. Problem was that it was not signposted, and I had no data signal there.
A very thoughtful Trip Advisor contributor had already realised this problem and photographed the key places and added them to a review of this magnificent natural structure.
So, second time I found it just fine – I will write a dedicated post all about the number one attraction on Paxos (in my opinion) on my website Paxos Travel Guide.
I won’t lie to you – it was a hot sweaty walk from the car but well worth it. And unusually for me I had actually got two bottles of water which were safely stowed in the side pockets of my Peak Design Everyday Backpack.
I photographed the arch, and the stunning views in all directions, but this is my favourite photo.
" Canon 6D
" Canon 24-105mm F4 L lens
" Focal length 24mm
" Aperture F8
" Shutter speed (first image) 1/80th second
" ISO 100
Processing of the image was done using Aurora HDR – believe it or not this was a super quick edit!
11 – The fantastically located Anemogiannis Monument, Gaios, Paxos
OK – the last image in my set of my top 11 travel photos of 2019. This is one of my favourite monuments, and nothing to do with the Olympics or Marathons or anything like that. You will have to wait until I have completed the post on Paxos Travel Guide to find out more about the Anemogiannis Monument.
If you walk down the wonderful front of the capital town of Paxos, Gaios, you will eventually get to this monument. It is at the opposite end from the ferries that bring all the day-trippers in.
I had finished photographing the sunrise from the hills above Gaios and went into the town and a walk along the waterfront looking for things to photograph in that wonderful directional sunlight.
I grabbed a quick coffee and walked to this monument.
There was a bit of a problem. Other people. Even at 6.50am there were people around. A couple were sat at the base of the monument, who thankfully moved when they saw me with my camera obviously trying to get a photo from a certain view.
Then a chap wandered into the scene completely oblivious to me, even though he walked right in front of me.
He stood right in my way, then sat down to the left. I removed him in Photoshop – I had no option – he wasn’t going anywhere. Of course, when I drove away from Gaios he was gone, but that is the beauty of Photoshop when needed.
This is of course a very deliberate composition, with the sun sitting right on the top of the monument. I wanted the starburst effect, so used F22.
The difficulty with this shot was that I really could not see what I was looking at through the viewfinder, as the sun was so bright. I ended up using Live View to take this shot.
This is a single exposure image edited in Lightroom and then the chap removed using Photoshop.
" Canon 6D
" Canon 24-105mm F4 L lens
" Focal length 84mm
" Aperture F22
" Shutter speed 1/4000th second
" ISO 400
Not sure why I keep the ISO at 400 – 100 would have been fine. And had I been trying to bracket the exposure the second shot would have been at 1/16000th second – a bit beyond the capabilities of my Canon 6D!
My photography gear
As you will see I have not talked about much gear in these two posts. I travel light for my foreign trips, and only take the minimum gear, most of which will get used. There is no room for luxury items on my travel photography trips!
Everything has to fit in my Peak Design Everyday Backpack – if it doesn’t I don’t pack it.
You can see my full photography gear list on my photography gear page.
I hope that you have enjoyed reading a little bit about my Top 11 travel photos of 2019. I certainly enjoyed going through my travel photos and choosing 10, then 11 images to edit.
You can see more of my travel photography work on my travel photography portfolio page, and also on my new websites. Photos of Santorini is done and online to view, Paxos Travel Guide is very much work in progress.
And there will be other travel photography websites produced in 2019, as I ramp up my online presence.
Next week on my photography blog I am back to my core business of taking architectural photography images.
Rick McEvoy Photography – photographer, blogger, writer, website creator
I wrote a blog post titled Aurora HDR vs Lightroom - which is best.
I forgot to say what the updates were!
Basically I had problems with blurriness on some of the images.
And that was basically my fault anot the fault of Skylum or Aurora HDR 2019.
And this reminded me - I need to produce the next post so hopefully will get this done next week and have some lovely new photos on my blog.
Please let me know what you think of Aurora HDR, and don’t forget my discount code MCEVOY which you can use with the link above.
Rick McEvoy Photography - photographer, writer, blogger, website creator
I wrote a blog post titled Aurora HDR vs Lightroom - which is best.
Today I have updated the post, pending me writing a completely new post. I have had a problem with two incompatible pieces of tech gear which I am currently battling with, putting my trials with Aurora HDR 2019 on the back burner which is disappointing.
But that tale of woe is for another time.
Check out this post and if you fancy giving Aurora HDR 2019 a go you can buy it using my affiliate link. And I can offer you a discount code which will save you circa £9-10 off your purchase - just add my surname MCEVOY.
And please let me know what you think of Aurora HDR.
Rick McEvoy Photography - photographer, writer, blogger, website creator
Blimey – 2019 is already a week old. Where did that go?? Now we are in 2019 it is time to reflect and plan. I reviewed my photography business targets for 2018 in a previous blog post.
So now it is time to focus on my plan for making a living from photography in 2019. I hope that you find my plans and ideas interesting and maybe even useful! I have a variety of things that when combined will hopefully make my business successful in 2019 - being a photographer in 2019 is not only about taking photos - it is much more than that!
I hope that by capturing and sharing my thoughts I can help all of us achieve our photographic dreams in 2019.
As I said, 2018 is done and dusted. Old and misguided targets are gone. Here are the things that I am going to be working on in 2019.
1 - Taking photos for clients
In 2018 I have been so focussed on other things that I have not been targeting my architectural photography work – my bread and butter.
In 2019 I have restored the focus on this very important work, with a plan for gaining more work which I am already working to.
I feel that I now have a more systematic and effective approach to each area of my photography marketing.
In 2019 I want to combine more considered image capture with the utilisation of new technologies – both in terms of image capture and image processing.
I want to create a new look for my architectural photography work in 2019 and have started working on this already.
And this I find very exciting I have to say.
The principles of this image capture and processing can be applied to other areas of my work of course – I might end up with a single image capture and processing workflow for all the photography work that I do.
I have added an architectural photography portfolio page to my website – this now contains 12 images that I am happy represent me and where I am at the moment.
2 - Photos of Santorini website
There was fundamental shift in my plans last year. It started when I created a new website called Photos of Santorini.
I was looking for something to do with the photos I took on the wonderful Greek Island of Santorini. And a website was what I came up with. I had been floundering around for far too long looking for what to do with these photos – a page on my website wasn’t enough.
I did not want to sell the photos through any stock sites - earning 53p selling an image on Adobe Stock put paid to that.
The answer was really staring me in the face – a website for my photos. Of course. And that is what I did. I bought the URL photosofsantorini.com, and then set about trying to create a website.
Not that easy as it turns out. To be fair to me I have never done this before, so this was a steep learning curve. My only experience of Wordpress was writing blog posts on the Improve Photography website.
Talking of which, it was Jim Harmer who provided me with my first guidance on creating websites using Wordpress. I have been writing on Improve Photography for over a year now, so have had practice with the content creation side of things.
And some months later I went all in and joined Income School, again created by Jim. And this is where I hit my first wall.
My website Photos of Santorini was not a suitable website for the model being taught on Income School.
It was too niche. Ouch.
So, I created another website, Paxos Travel Guide. I will come on to that next.
But all the time I was working on Paxos Travel Guide the Santorini website was bugging me in the background, so I had a change of plan and decided to get the Santorini website done. That was completed early November 2018.
It is a lighter version of what the Paxos Travel Guide website will end up being – the point is that it is out there on the internet, and in time it will hopefully provide me with some form of passive income.
That is the plan.
Will it work?
No idea, but the good news is that the work is done, and all I can do now is wait. The cost was not a lot, less than £100. Of course, I have invested huge amounts of time on this website, but this is all good stuff learning wise that I can apply to other stuff.
So that is website number 1 done. I will report back on this in the spring – in the meantime please check it out and let me know what you think.
And that is the beauty of this – the work is done. Hopefully for a positive return.
3 – Paxos Travel Guide website
As I said it turns out photos of Santorini might be a bit too niche, so I went with something a little broader.
Paxos Travel Guide is still very niche, but broadens out from photography to general travel, holidaying and travel photography.
Paxos Travel Guide will follow a specific format. I had to put this on hold as I had lots of other stuff to do, so there are only three posts on this website at the moment.
And yes I have bought a custom logo!
They are titled
These three posts were published in September, but January and February are the months I am going to get stuck into this travel website.
Which reminds me – I need to focus on the main strands of this website
Being on holiday
What it is really like being on Paxos
I want to get the first batch of 10 posts done – I want this done by this time next week, so I can move on to the next phase.
4 – Rhodes Travel Guide
I have lots of material for this website, and lots of photos. I will be returning in May, so will create a whole heap of content for this website whilst I am there.
This will be armed with the knowledge gained from producing two travel photography/ travel websites.
And I will have the structure in place before I go, so on my return I will be able to get straight into production of this website.
So, I am going to set myself the completion date of the end of July for this website, which ties in very nicely with the next project in my pipeline.
5 - One more travel photography website. And then more websites…..
The other website I am going to create will be photos only – probably called Photos of Barbados. This will be the third and final variant of my light travel photography website.
6 - My main website, with increased traffic from social media, YouTube and my new blog format
Ok - progress update. A lot changed in 2018,
I went from
Much more global, secure and shorter.
Now this did have an impact on web traffic, but time will fix that.
And this is also because I have changed my website content.
I am now focussing on the following areas
Architectural photography – commissioned work in the UK.
I have a single page on my website which has my architectural photography portfolio
Travel photography – photography and info with a global appeal
I have a travel photography portfolio page on my website now
Landscape photography – photography and info with a global appeal
And for consistency I have a landscape photography portfolio page
Photography – the global subject
I write about all things photography on my weekly blog. Not daily blog – I am over that now thankfully.
I create longer, in-depth posts on a specific photography subject which are published every Monday afternoon.
Photography, Lightroom, gear and all that good stuff are all global subjects.
I know that I am entering a super-competitive market here but there are strands within that work for me.
And that is the plan for my website and the content that I will continue to create.
I will be analysing progress on my websites formally on a monthly basis and will be writing about this on my weekly photography blog.
I wanted to have achieved 10,000 views by the end of 2018. 10,000 views triggers more possibilities in YouTube, which I wanted to get to.
I failed on that one.
But I have a plan for 2019. Check out this video on my YouTube Channel which was the first trial of this plan.
I will be working on this in 2019 and have purchased a DJI Osmo Mobile 2 for this very purpose.
Hopefully the quality of my videos will improve over the course of the year to the point where I am able to produce videos for commercial clients that they want to buy. I know I am not there yet.
And I want a drone too! Just thought I would throw that one into the mix here.”
Social Media, Instagram and Pinterest
Hmmm. Social Media. I am not a fan. What good does it do? Well I have heard that there is an App called Tailwind that makes scheduling pins to Pinterest a breeze. So much so that I bought a year’s subscription.
I will see what this does to the traffic to my website and report back after 12 months.
But I can tell you that it makes posting much less of a bind.
I am going to try to post photos to Instagram much more often, as well as more interesting stuff about me.
Apart from that my social media output is pretty much automated these days.
7 - Affiliate marketing - Amazon, DJI, Excire, Peak Design, Skylum and Tailwind, plus lots more in the pipeline
This is a new development – check out my commercial partners page for more info.
I am an affiliate now with four companies which is most excellent – these are they and my affiliate links.
Tailwind - link coming soon
And I also have affiliate links that I create for specific products on Amazon
This is an exciting development – so far I have earned about £25 in commission but like all these things the work done now is all for the future.
8 Commercial partnerships
I am trying to form commercial partnerships with companies who’s gear I use. I have started with the affiliate stuff above which is brilliant and is to be developed.
And this has changed the way I write, what I write and who my target audience is which I am pretty sure is something that needed to happen some time ago anyway so all good and.
9 Freelance writing
I have created 33 posts on Improve Photography.
Writing for someone else’s website has transformed my writing in a very positive way, and I have to say I have enjoyed it very much.
I also enjoy getting feedback from readers of Improve Photography on my work.
I publish an article every fortnight, which has been a good discipline to have.
Apart from that I am getting more writing commissions coming out of my affiliate partnerships. This is paid work as is the writing on Improve Photography – this will not make me the money I need for early retirement, but the global exposure is excellent.
Time to refresh things and do some new stuff in different ways in 2019.
To summarise, this is my plan for making a living from photography in 2019?
Taking photos for clients
Photos of Santorini website
Paxos Travel Guide website
Rhodes Travel Guide website
One more travel photography website. And then more websites…..
My main website, with increased traffic from social media, YouTube and my new blog format
Affiliate marketing - Amazon, Excire, Peak Design, Skylum and Tailwind, plus lots more in the pipeline
Why such a big change?
You may think that I am putting a significant amount of effort into online stuff. Well I am, as I am a firm believer that this is the best way to go for a couple of reasons.
Firstly, any work that I do on the internet is work that stays there and adds value over time – it is very much a cumulative effort which takes time, effort, consistency and commitment.
And there is an spect to this that is, well not frustrating, but an unfortunate reality. There is a time lag from creating something on the internet to it bearing fruits – this can be 6-9 months. So, I have done lots of work on my Santorini website for which I might not feel the benefits until mid 2019.
And there is of course the possibility that I have been barking up the working tree and that this website produces nothing.
But at least I have tried!
The other point is that I want to create passive incomes from my website which will hopefully get me to my ultimate dream.
Time and financial freedom.
That is what this is all about for me. This is my aim. This is what I am working so hard and obsessively to.
And I believe strongly that high quality content on the internet is the best way of achieving this dream, which will allow me to choose who I work for and when.
Time and financial freedom will also allow me to continue my travel photography work on my terms going to the places that I want to go to.
My wife and I love travel, and I love my photography. If I wasn’t creating travel photography websites I wold be going out on holidays and exploring places and taking photos – this is what I love doing.
So, making a living doing this really is my dream job!
How to make a living from photography in 2019 – not an easy thing to do, and I am trying to achieve this in a different way. Please keep with me throughout 2019 to see how I am getting on with all this stuff.
This is going to be a combination of internet-based content, targeted marketing and the production of consistently high-quality imagery.
And with a lot of the wastes of time that I identified in 2018 discarded and no longer preventing me from doing the things of importance and significance.
I hope that you find these helpful, and if you have any other great ideas then let me know please!
Rick McEvoy Photography
I have been doing lots of work on my travel photography stuff, as well as building new travel photogrpahy websites, so I thought it was about time I had a page on my website all about this work which is becomingly increasingly important to me.
I have completed one travel photography website
and the next website I am working on is
This website is scheduled for completion by the end of February or sooner if possible.
Rick McEvoy ABIPP - Travel Photographer
Well why not? It is good to give things a bit of a refresh.
Quite a lot has happened recently to be fair. I had cut back the content on my website last year, but was never really happy with this, so have added some new pages, and also refreshed the images on my home page and this, my architectural photography portfolio page.
I have reduced the number of images down to 12 from 24 - less is more!
Rick McEvoy ABIPP - Architectural Photography in Dorset
This is a different photo taken at the Remy Martin factory in Cognac, France. I just came across this when searching in Lightroom for interior industrial photos for something else. Excire Search Pro found this photo which I like so much I have decided to publish it! You can get Excire Search Pro, the advanced and super intelligent search plug-in for Lightroom using my affiliate link .
Rick McEvoy Photography
From Sunday, December 30, through Wednesday, January 2 you can get Luminar 3 with Libraries at a discounted price of £47!
Yes - Luminar with libraries! How very exciting!
I am going to give this a go in 2019 - keep visiting my blog for updates on how I am getting on.
Rick McEvoy Photography
Well this post is just the photos - how I created them will follow in a couple of weeks
Rick McEvoy Photography - Travel Photographer
I am a photographer and love taking photos. Unfortunately, I have not taken as many photos as I would have liked in 2018. Whilst this is frustrating this is the unfortunate reality of life as an actual photographer!
Still I have taken some photos, mainly on my travels, so which are my top 10 travel photos of 2018? In these two blog posts I will publish and write about 10 travel photography images that I really like. There is no science or commercial agenda behind this – these are just 10 travel photos that I have picked having gone through my Lightroom Catalogue for the year.
They are simply 10 photos that I have taken that I like the most on my travels in 2018.
How do I choose my top 10 travel photos of 2018?
Simple. In Lightroom I use the filter bar in the Library Module, and select the metadata attribute field.
All I need to do then is select 2018, and all the images from 2018 appear.
Once this is done I have all my 2018 photos in a grid.
There are two ways I select images from a set of images like this. I either use Pick flags (by hitting the letter P) or add them to a new collection (which is the designated target collection which I select using the mouse) called 2018 Top 10.
It depends really – these are just two ways of achieving the same thing.
I scroll through the images one by one and if I like the look of something I select it. Once I have gone through this process I have my first picks.
All I do now is go back through the images and remove the ones that I like less than others, and keep on going through this process until I am down to 10 images.
The images are published in this blog post in date order, starting with the oldest first.
They are from three foreign trips in 2018, to Altea, Rhodes and Paxos.
Image number 1 of my Top 10 Travel Photos of 2018 – Cap Negret Hotel in Altea at sunrise
I like photographing buildings, and love travelling, so I guess it is inevitable that I will photograph the hotel we are stopping in at sunrise!
And here it is!
Taken with my Canon 6D whilst everyone else is asleep, and processed using Aurora HDR 2019 with a bit of vertical correction done in Lightroom.
ISO – 100
Aperture – f8
Shutter speed – 4 seconds (first photo)
This is from a set of three bracketed images, taken with the help of my Manfrotto 190 Go tripod.
Image number 2 of my Top 10 Travel Photos of 2018 – the dome of the famous church Parroquia Nuestra Senora del Consuelo
I had to get the stunning church on top of the hill in the old town of Altea before sunrise.
This photo was taken with my Canon 6D and Canon 17-40mm lens using a focal length of 17mm.
ISO – 400
Aperture – f8
Shutter speed – 1/3rd second second (first photo)
This set of bracketed images were taken with the self timer and my Manfrotto 190 Go tripod and processed using Aurora HDR 2019.
Image number 3 of my Top 10 Travel Photos of 2018 – Sunrise street scene in Altea, Spain
This was one of those mornings when I was desperately searching for the right scene. I had photographed the main churh on the hill, the wonderful Parroquia De Nuestra Señora Del Consuelo - see above.
Then I went looking for shots of the streets before sunrise. The streetlights however did not come on that morning at the same time that they did the morning before which completely scuppered my plans.
So I had to find something with some interesting light. I was in the old part of the Spanish town of Altea, at the top of the hill.
I went to the east facing part of the town searching for some directional morning sunlight, and came across this scene.
This is what I was after.
I composed the shot to get all the shadow from the grille to the window in the foreground, giving the directional light prominence.
I also wanted some sea in the background which I have got.
I actually discounted this photo on my first pass, but had a rethink. I often go back through a set of images after I have made my selection of 10 images – I think the narrowing down process gets my brain working in the right way.
I like this image, which is all about that lovely golden morning sunshine and the directional shadows.
This photo was taken with my Canon 6D and 17-40mm lens.
Camera settings were
ISO – 400
Aperture – f9
Shutter speed – 1/160th second (first photo)
This was one of a series of three bracketed images taken handheld.
Processing again was done using Lightroom for framing and verticals and then everything else was done in Aurora HDR 2019.
Image number 4 of my Top 10 Photos of 2018 – Sunrise at Navarone Bay, Rhodes, Greece.
Navarone bay is one of my favourite photo locations on the Greek Island of Rhodes. Lovely aquamarine blue waters during the day, but a lesser know sunrise location.
In this photo you can see the view across Navarone Bay looking towards Lindos and the mighty Acropolis of Rhodes on the top of the rock formation.
A stunning scene and one that I always enjoy all by myself. Well there might be the odd goat around to be fair!
I like this photo so much I wrote an article about it on Improve Photography.
Camera settings were
ISO – 100
Aperture – f16
Shutter speed – 1/50th second (first photo)
Taken using my Canon 6D with 24-105mm lens set at 24mm, all securely placed on my Manfrotto Go 190 tripod.
This image was processed in Lightroom alone.
Image number 5 of my Top 10 Photos of 2018 – Sunrise view the Acropolis of Rhodes and St Pauls Bay on the Greek Island of Rhodes
When we go to Rhodes we stop in the lovely village of Lardos at our family favourite Cosmos Maris Hotel.
From Lardos it is a 10 minute drive down to the stunning town of Lindos, packed full of amazing scenes to photograph.
After photographing the sunrise there is still time to get more shots with the great morning light.
This is the view from the path down to the beach you can see in the foreground (there is another beach at the other end of St Paul’s Bay under the Acropolis).
I have never photographed this view before – I had been photographing the sunrise from the rocks way over to the right.
I knew this scene had potential, so having completed my sunrise shoot I walked over to this viewpoint.
This was a straightforward image capture, taken using my Canon 6D and Canon 24-105mm lens with a focal length of 24mm.
Camera settings were
ISO – 400
Aperture – f11
Shutter speed – 1/800th second (first photo)
Processing was done with initial corrections in Lightroom and further processing done using Aurora HDR 2019. This image processing is another image that I have processed in my trial using Aurora HDR 2019 for my travel and architectural photography.
That was the first 5 images in my Top 10 Photos of 2018 – I hope you enjoyed seeing them and reading about them.
Next Monday I will publish the last 5 images, 1 more photo taken in Rhodes and four images from the wonderful Greek Island of Paxos.
Rick McEvoy Photography - travel photographer
I am currently preparing my My Top 10 Photos of 2018.
I have decided that these are going to be 10 travel photography images. I am going with a theme here, and these 10 images are going to be published on my photography blog on Monday 24th and Monday 31st December.
So no room for this photo which was in my original selection of my Top 10 Photos of 2018.
This is a product photography photo which I wrote about on my blog post published 19th November 2018.
Rick McEvoy Photography - Photograper, writer, blogger, websitte creator
In this post I will be reviewing what has happened with my photography business in 2018. It is important to review what worked and what did not work, what I did and did not like. What went well and what went not so well.
Following the review of my 2018 photography business goals and objectives I will be in a position to set new goals and objectives for 2019, learning lessons from the year just gone.
I like setting business goals and objectives – they give me structure and focus. And more importantly they give me things that I can look back on to see how they went, and also allow me to change and adapt to the constantly evolving and changing world that we find ourselves in.
About Rick McEvoy Photography
For those of you who don’t know me where have you been?
Seriously, I am a freelance photographer, writer, blogger and website creator. This nicely describes the range of photography work that I do.
I am based in Dorset on the south coast of England, and I specialise in photographing buildings and nice places.
No people, kids, animals or other things that are either alive or move, just buildings and their surrounding environments.
I also provide construction project management consultancy services as an aside.
But basically my businesses are just me. I know I shouldn’t start a sentence with the word but, but I am not writing a book here – I am just capturing what is in my head.
So it is just me.
And this is why it is so important that I review my business activities on a regular basis – with it just being me it is very easy to go down a route that is not working for me as there is no one else to point things out to me!
And where will this review of my photography business goals and objectives take me?
To the plan for 2019 of course! This is scheduled to be published on my photography blog on Monday 7th January – back at work and back in business.
What am I going to write about for the rest of the year?
Not much. I am going to publish my top 10 images of 2018 over the next two weeks – this gives me a chance to have a good old look at the photos I have taken over the year, and pick my 10 personal favourite photos of 2018 which I can edit at my leisure.
I am after all a photographer, and my photos are what define me. My photos and how I see the world. Thankfully there is only one me!
Of course we all see the world in our own unique ways, so this is not a big grand statement when I say that my photos are unique - they are unique to me.
And when you add my writing I hope that I stand out in a crowded marketplace.
What were my 10 photography business goals for 2018?
I will go through these one by one, commenting on each one and seeing what happened, and what did not happen!
I first published my 2018 photography business targets on 3rd February 2018. I know – a late start!!!!
I have already written most of my photography business goals and objectives for 2019, I just need to refine these and the blog post in which I will publish them on 7th January 2019.
These are already being worked to, which is clearly already a big improvement on 2018.
This is also a clear demonstration that I am viewing things differently, and that I am working in more focussed commercial areas, continuing with the good stuff that I have been working on and ditching the things that are not of use to me.
Reviews over the course of the year
My plan was to publish quarterly reviews of my photography business goals and objectives. All that happened was that they were published in February 2018, and I wrote one review in August 2018 on my photography blog, which you can read here.
OK – without any more waffle here are my 10 photography business goals and objectives for 2018.
Objective number 1 – “Stock photography”
“The average UK salary is £27,600, which equates to £2,300 per month. I want my stock photography to achieve 50% of this monthly level of income by the end of 2018, and 100% by the end of 2019.
Is this achievable?
I’m not sure, but there is one thing I can guarantee – I will not achieve this if I don’t try.
I made about £2 through Adobe Stock in 2017! And cannot tell you how great it was to get an email saying I had sold an image, even if it was for 53p!!
That is very ambitious aim number one.”
OK – that was target number one.
But not any more. I have binned this target completely. Earning 53p for an image was the final nail in the coffin for this target.
I have removed myself from all the stock sites I am on.
The only thing that I am going to stick with in 2019 is uploading 4K videos to Adobe Stock, which can earn decent money.
Apart from that stock photography is dead to me!
No there must be a better way to make money from photography, and I believe this is niche websites.
I will talk about this more in my post on 7th January 2019, but this is what I have done to date.
My first niche website – Photos of Santorini. This is complete and on the web and sat there hopefully getting Google’s’ attention.
This is a light version of the next website I am now working on which is titled Paxos Travel Guide.
As I said more of the future works and business targets on 7th January 2019.
Stock photography - it is with regret that you are fired – it is just me and my own websites from now on.
I do not want to sell images for a pittance. In fact I will go further than that - I will not sell images for a pittance. I am worth more than that.
Lord Sugar would agree I’m sure.
And funnily enough I am getting more enquiries via my website from people wanting to buy prints from me, that and take photos to order which is good.
Objective number 2 – “ Commercial sponsorship”
“I want to have one commercial sponsor by the end of 2018. One company, a manufacturer of a product I use and value, whom I can work with promoting their products and at the same time my use of their products.
Another challenging target!”
This is another target that has evolved over the year. I have made contact with a number of suppliers, and have formed four commercial partnerships in the last three months.
I am an affiliate with the following companies
I am a user of their bags, and have featured them in quite a few articles on Improve Photography and also lots of my own blog posts. I have photographed my Peak Design Everyday Backpack in numerous locations around the world, and look forward to taking my camera bag to new and exciting places in 2019.
Here it is with a bottle of Prosecco leaned against one of those wonderful white buildings of Santorini.
You can buy any Peak Design product through my affiliate link and I will get a small commission.
I am also an affiliate with Skylum. Skylum made contact with me after reading one of my articles on Improve Photography, and then gave me one to one tuition over the Internet on not only Aurora HDR but also Luminar. I now have an affiliate link that you can use to buy any of their products and I get a small commission.
Even better add the code MCEVOY at checkout and you get up to £10 of your purchase, depending what it is.
This was my first personalised discount code and very cool at that.
Excire Search Pro for Lightroom
Excire Search contacted me about writing and reviewing their Lightroom plugin Excire Search Pro. And this is what I did. I wrote about this software on Improve Photography, and also a few posts on my own photography blog.
Again, if you by Excire Search or Excire search Pro using my affiliate link I get a small commission.
Tailwind is an App that schedules posts to Pinterest. I paid for a years subscription, and have ended up making contact and am writing a review about my experiences with Tailwind which will be published on Improve Photography. I will also write about Tailwind on my photography blog.
The affiliate thing is going through whilst I write this.
I also have affiliate links on Amazon to the products that I use, which you can find on my gear page. To date I have earned 54p from Amazon! Which is still more that I got from Adobe Stock for the sale of that most excellent photo!
About these links.
If you buy products from any of these suppliers using my affiliate links I get a commission. You do not pay any more by using these links.
I am waiting on responses from a number of companies, and late in 2018 secured the four commercial partnerships that I wrote about above.
This was very exciting news for me, and has helped change my direction into a more commercial one with an emphasis on commercial partners and new products.
And also this has resulted in a change in my mindset and how I write – all good stuff I have to say.
And one final word - this work that I have done now is all work that will bear fruits in the future.
Objective number 3 – “Freelance writing”
"I already have one freelance writing contract, on the excellent Improve Photography website. I really enjoy this work, as well of course as the massive exposure. Writing for Improve Photography has made me change how I write, and what I write about.
Both in a positive way.
I want one more freelance writing commitment in 2018. Just one."
Other things have taken over.
My photography blog now consists of a weekly post, a much longer and more in-depth post that will hopefully add significant value to readers and also help me develop the traffic to my website.
I have also managed to maintain my fortnightly article production on Improve Photography throughout the year, which has been good.
And with the other things planned for 2019 there is no spare time for any more writing in 2019 other than that associated with the commercial partners mentioned above. These partnerships have already produced more writing commitments about the products which is so great.
Objective number 4 - “Website”
I have spent a lot of time and effort on my website in 2016 and 2017. In 2018 I am going to do very little to my website other than the following.
Image refresh – 2 pages per month.
Home page – an update on the text and images.
Travel photographer page – this needs to be produced in February 2018. You will find one image on there at the moment – a photo of Santorini.
And there is the outcome of all this work. By the end of 2018 I want to achieve 1000 visitors per month to my website. I was averaging just over 300 visitors per month before I started my writing on the Improve Photography website in late October 2017.”
Well my whole Internet world has changed since this target was set!
First thing that has happened is my URL has changed from
Much more global, secure and shorter.
This has had a short-term negative impact on my web traffic, but I hope that the long-term benefits make this worthwhile. Photography is after all a global thing.
My photography blog
My photography blog has changed from daily posts just because I thought that I needed to do this to weekly posts, which are much longer with more specific and deliberate content.
These two things combined will not have an impact until sometime in 2019, so patience is the key. All the work done to date as investment in my photography business future.
As to web traffic, I am less bothered about that right now for the reasons stated above. I am watching my Google rankings for keywords returning to where they were some time ago.
So my Google target of 1000 visitors per month by the end of the year is put back to some time in 2019. But in 2019 I am aiming for much more than 1000 visitors per month.
Changes in my website content
I have significantly changed the content of my website, making it simpler and more logical to navigate, with less pages, and also smaller images.
My other websites
I now have three websites, with a fourth planned for 2019
Photos of Santorini is now a thing – a completed website bedding in with Google and hopefully producing positive results by May 2019.
Paxos Travel Guide is the website that I hope to complete by the end of February 2019, which will sit there until August/ September before I see any tangible growth and result.
Rhodes Travel Guide needs to be created and content produced. Completion of this website is planned for June 2019.
And that is websites for now. I am going to wait and see what comes of these websites before embarking n any more new websites.
Apart from Photos of Barbados – a very recent addition with the exact name to be decided once I have worked this out, which will have 25 images processed using automated image processing in Aurora HDR along with minimal additional content.
This website will be a trial website that I can learn things on without losing lots of hours of work.
Objective number 5 “Website”
I want one source of income achieved solely from my website. This will of course be directly related to the number of visitors to my website, to the value my website has on the World Wide Web.”
See 4 above again!
Objective number 6 – “YouTube”
“I want to have achieved 10,000 views by the end of 2018. 10,000 views triggers more possibilities in YouTube, which I want to get to. And hopefully the quality of my videos will improve over the course of the year to the point where I am able to produce videos for commercial clients that they want to buy.”
Slow going. I have not been consistent enough with this, manly due to time constraints.
But this target remains, and I will try to work on this on a monthly basis in 2019.
At the time of writing this post I have managed to get 3081 views.
Objective number 7 – “Portfolio”
“I want a high quality printed portfolio of 30 prints for
Interchangeable in a lovely high quality folio holder.
Actual high quality prints that I can present at meetings.”
My last update was this
“Done. Sort of. I have a set of 40 architectural photography prints in a very expensive box. “
I did not get the landscape and travel folios done, and will not be getting them done.
This target will drop off now.
Not much more to say on this one. I can’t see what I would do with a travel photography printed portfolio – a travel photography website makes much more sense.
Objective number 8 “Qualifications”
“I want to achieve my ABIPP in 2018. I never submitted my portfolio in 2016 as I was not happy with it, even though my BIPP mentor was happy with it. There is a lesson there in just going for things that I have definitely learnt.”
Done. I will include an extract from the June 2018 press release again
“Local Photographer Gains International Qualification with BIPP
Rick McEvoy ABIPP is a specialist architectural, construction and industrial photographer based in Dorset, who has recently achieved his Associateship (ABIPP) in Commercial Photography.
Rick joined the BIPP in 2013, gaining his Licentiateship in Commercial Photography in 2014. As well as commercial work, Rick is an independent writer on the Improve Photography website, has a daily photography blog, and has been published in a variety of publications in the UK and further afield. He also produces fine art prints that are for sale on his website.
Rick is a keen travel photographer, with examples of his work featuring on his website, with lots of new plans being worked on for 2018.
His portfolio submission consisted of 40 architectural photography images, 20 interior images and 20 exterior images. All bar one of the images were from commercial commissions carried out for architects and property owners.
You can view Rick’s complete portfolio at www.rickmcevoyphotography.co.uk/portfolio
When we asked Rick how he felt about achieving his Associateship, he said: “I feel honoured, proud and I don't mind saying relieved that I was successful in achieving my Associateship. It has taken me a couple of years to get together a portfolio that I was happy with. I am pretty much self-taught.”
To see more of Rick’s work please visit – rickmcevoyphotography.com"
"Notes to Editors:
Contact: Jack Goward, 01296 642020, email@example.com
The British Institute of Professional Photography (BIPP) is an internationally recognised qualifying organisation with over 100 years of experience in qualifying and supporting photographers. The core aims of BIPP are to qualify and support professional photographers, through a network of meetings, awards, training and benefits.
The BIPP is a not for profit body, run by photographers for photographers.
The BIPP has been fighting for and protecting photographers’ rights since 1901.
The BIPP has over 2,800 members worldwide covering all disciplines of photography.
Rick McEvoy ABIPP, firstname.lastname@example.org , rickmcevoyphotography.com"
Enough said! All done. And I am still smiling about this all this time later!
Target achieved. And no plans for any more qualifications in 2019.
Rick McEvoy ABIPP
What I do need to remember to do though is update all the references to LBIPP to ABIPP everywhere, and update the BIPP logos.
Objective number 9 – “Travel photography work”
“I want to achieve one commercial photography booking overseas in 2018.”
It is interesting that the travel photography thing was growing in my mind 12 months ago and has now evolved into something I had not even thought of.
This is another target that has changed and will not be going into my 2019 photography business targets – I have other plans, which I have already mentioned.
It would of course have been nice to have been commissioned to travel somewhere abroad to take some photos, but I am finding myself working less on commissions and more on creating content for my various websites.
Objective number 10 – “One shop to sell my photos”
“Last one. I want my work in an actual shop being sold to actual people. I will get my portfolios done and get out there and see who wants to sell my work.”
Not done. And I am not going to progress this one. Another target bites the dust!
A lot has changed over the course of 2018. And changed in quite a dramatic way.
The main things to change were
I am so glad I decided to do Photos of Santorini. This is a model for future travel photography websites. Deciding to get on and do it was one of the best things I did in 2018. It is there now and in creating this website I learned lots.
Paxos Travel Guide is a bit of a bigger animal, and a model for a more in depth and more commercially viable website.
And a website that needs a lot of time and effort to create – this is why I decided to just get the Santorini website done and published.
I changed to weekly posts from daily posts in October. 3 months in and I am glad that I did this. I have produced much higher quality, and much more informative blog posts. And I have escaped the clutches of that nasty perceived need for daily blog posts, which did not in the end get me anywhere.
Four affiliate partnerships is great news for me, and a sign that I am heading in the right direction.
And what about 2019?
Check out my blog post on 7th January 2019 which will be titled “How to make money from photography – my goals and objectives”
I am hoping that 2019 will be my breakthrough year where things that I have been working hard on come to fruition and give me the things I am looking for. I have an ultimate end point here, which I will conclude my 7th January post with.
If you have any questions please get in touch and I will gladly answer them. I hope that you found this post interesting, and that you might get some inspiration for ways to make money from your photography in 2019.
Rick McEvoy ABIPP - Photographer, blogger, writer, website creator