Photography Business Resources – 25 Things That I Use To Grow My Business


Photography Business Resources - 25 Things That I Use To Grow My Business

I have wanted to write about this for a while. What stuff do you need to run and grow a photography business?

Photographers need resources to help run and grow their businesses. These are 25 resources that I use on a daily basis to run and also to grow my photography business, and my online presence. These are all things that I use myself, that I am happy to recommend to you.

I only recommend things that I use myself that I think will help you if you are looking to start or grow a photography business.

Affiliate link disclaimer

I am an affiliate for some of these products and services. If you buy one of these products or services using one of my affiliate links you do not pay and extra, but I do get a commission, and you get my thanks of course.

Getting started or growing a photography business?

This list of resources gives you an excellent starting point if you are setting up a photography business, or you have a photography business that you want to grow. Of course, some of these things may not be for you, but for the ones that are, you will have the comfort of knowing that I personally recommend them as I pay for them and use them myself.

And you will also discover that some of these suppliers provide tremendous support that people like me need, which should give you further comfort and reassurance.

Websites

Let’s start with the tools you need to create a website. I think it is fair to say that in this day and age if you are a photographer running a business you need a website. You need your own place on the internet. A place that you own, manage, add content to and have complete and utter control of.

Your business website is your shop, your everything. That is why I am starting with this. If you do not have a website get one now, and start adding your stuff to it now. And then get on with the other stuff.

You really need a website of your own if you want a legitimate photography business in 2022 and beyond.

These are the things that I use for my websites.

1 – Buying a web domain – GoDaddy

Starting off, you need your own place on the internet. You need to choose and buy a URL. I use GoDaddy for this. Very slick, good pricing, regular offers and telephone support make them my go to for web domains.

For this website, I bought the domain https://rickmcevoyphotography.com.

For my Photography Explained Podcast website I bought the domain https://photographyexplainedpodcast.com.

And for your business? Well, all I can tell you is this – think long-term here. A website is a long term investment, so spend some time thinking about this.

2 – Website platform – WordPress

I use WordPress for all my websites now. WordPress can be challenging if you are not familiar with it, but it is well worth learning for the long term. And WordPress is free. And I managed to work it out (with some help) so well worth considering – if I can figure it out I am sure that you can!

But before WordPress I used Squarespace for a number of years, and they made things super easy for me to grow my website. So if you want a quick and easy way to get a great website Squarespace is an option that I can recommend – you have to pay for it though. I only moved over to WordPress because I had specific reasons to.

If you don’t know or want to learn WordPress Squarespace is a great place to start but you do have to pay for it.

3 – Website hosting – Bluehost

You need someone to host your website. You can use the same company for your domain and hosting, but I was advised to separate the two. I am not sure why to be honest, but I did and this has not done me any harm.

I use Bluehost for my hosting. And let me tell you very quickly that Bluehost have the best customer support that I have ever come across. They have quite literally saved me from complete website disasters on numerous occasions and have guided me through the transition from Squarespace to WordPress.

And I hop on the chat with them once a month and they backup all my websites.

This is my affiliate link for Bluehost who I cannot recommend enough.

4 – Website adverts – Ezoic

Ezoic have an arrangement with Income School, who I will get on to next. Ezoic have dedicated success managers who guide you through the process of getting ads on your website.

Ezoic use AI to maximise the earning capacity of websites. I am new to this but like getting my monthly payment from Ezoic, even if it is modest at the moment.

And this is my Ezoic Affiliate Link.

And I now pay for premium membership – for a small fee I get more money back and also a quarterly one on one meeting with a great member of the Ezoic team – this has further transformed my online presence with some amazing new features.

5 – Business Development – Income School

Income School run a course called Project 24, where if you follow their processes you could earn a full-time income in 24 months.

Income School is full of fantastic resources, including the Income School Community who have helped me out endless times and have also provided trustworthy, knowledgeable people who I pay to do things I am not able to do that saves me bags of time.

If you want to earn money from your website then Income School Project 24 is well worth a go – sign up using my affiliate link.

Every time I hit a wall with my websites, either Bluehost or Income School helped me out and kept me going, which has been invaluable in the growth of my businesses.

6 – Business Development – Get an email list with Convertkit

I am relatively new to this, this email list thing. If you want to grow any kind of online business you need an email list. Trust me I have this on very good authority.

Convertkit have been very helpful, and have got me up and running. And it is free to start with, which is excellent I have to say.

Why is this so important? Simple. Social media platforms come and go. But your own website, and your own list, these are yours and are your direct way to communicate with people who want to hear from you. You never know, when you have a product to sell they might actually buy from you!

So if you want to start an email list check out Convertkit using my affiliate link.

7 – Business Advice – Pat Flynn – Smart Passive Income

I have listened to advice from everyone and anyone. I now confine my advice to Pat Flynn and the Smart Passive Income website and fantastic Smart Passive Income Podcast, hosted by Pat.

And there is another podcast by Pat called Ask Pat which is really good so I can heartily recommend Pat to you all. And I have been on Ask Pat 2.0 – check me out here – AP 1132: How Do I Niche Down and Build a Successful Business Out of My Brand?

See, I recommend things that I genuinely use….

8 – Business essentials – Insurance – Photoshield

This is who I use for my Public Liability and Professional Indemnity Insurance. Dead easy to set-up and they were really helpful when I had to make my one and only claim.

If you are in business, you need insurance. And I use Photoshield.

Software

To run a photography business you need to be able to edit photos. Well of course you do. And you need to be able to do so much more. This is the photo editing software that I use.

9 – Lightroom

I have used Lightroom since release 1.0 (back in 2007). I subscribe to the Creative Cloud Photography Plan which costs me £9.98 per month. And I am more than happy to pay for that.

If you subscribe to the Creative Cloud Photography Plan using my Affiliate Link I will get a commission and you will get my eternal gratitude.

This is subject all of its own – check out my website for lots more by putting Lightroom into the search panel.

But one thing I will tell you is that every photo I have ever taken is in a single Lightroom Catalogue.

10 – Lightroom Mobile

Lightroom mobile is free, and I sync my iPad and my iPhone using Lightroom Mobile. This is how I have my portfolios on my phone with absolutely no effort. And any photos from my Lightroom catalogue.

Invaluable and dead easy to use.

11 – Photoshop

I use Photoshop to remove things from images edited in Lightroom. That is it. I do not understand Photoshop to be honest and am happy to stay in Lightroom.

Not that Photoshop is not a wonderful thing, I guess that I am just not clever enough to use it.

And best of all if you get Lightroom on the Photography plan you also get Photoshop included – even more of a bargain!

12 – Luminar 4

I wrote a blog post about Luminar, lamenting the fact that I had not had a chance to play with Luminar 4. They got in touch, gave me some one on one training, and gave me Luminar 4 for nothing.

I then became a Skylum Affiliate.

You can buy any of their software using my affiliate link here – even better enter my own discount code MCEVOY and you will get £10 off your purchase.

I use Luminar 4 to replace skies using the completely awesome AI Sky Replacement Tool. This is one less thing I have to do in Photoshop which is good.

And this tool is really so good I can do architectural shoots on cloudy days and transform the images after super quick.

13 – Excire Search Pro

I was approached by Excire Search to trial this product, and I am an affiliate member, so if you click on my affiliate link here and buy Excire Search I get a commission. I have written about Excire Search Pro on my photography blog.

Excire Search Pro is a super-clever Lightroom plug-in that helps you find photos quickly in Lightroom. And I have over 80,000 images in my Lightroom Catalogue.

14 – Cloud backup – Backup – Backblaze

I pay for Backblaze. This is what they say. “Get peace of mind knowing your files are backed up securely in the cloud. Back up your Mac or PC for just $7/month.”

And that is what I do. Whatever happens, I have everything backed up in the cloud. And it runs in the background constantly updating.

Cloud backup done.

15 – Other software

Other than this I use regular Microsoft stuff, Word, Excel and Outlook. I am a PC user, so in the windows ecosystem. But I can sync photos from my windows PC to my iPhone and iPad using Lightroom Mobile!

16 – Monitor Calibration – Eye One Match

Now I have had this for a few years now. It is not the latest, but it tells me every couple of weeks that I need to recalibrate my monitor.

Simple, effective and essential.

17 – Monitor

I use a BenQ BL3200PT Monitor. which is a 32″, 2k resolution monitor. And it is awesome. Essentinl for editing photos, and also for having loads of windows open at the same time.

And quite literally easy on the eye…..

18 – Google Analytics

Free and helps me know what is going on with my websites. Free and essential.

19 – The computer that I use.

I use a Dell laptop. I don’t need a laptop anymore. The iPad saw to that. So it is sat nicely on a shelf above my monitor, a very recent improvement to my workplace.

It is not a fancy machine, but the one upgrade that I have done is to beef up the RAM to 16GB so it runs Lightroom nice and quick. Which it does.

You don’t need fancy gear to do this stuff, just get good quality hardware with the bits that you need in it. That is all I did and this old laptop works happily day in, day out.

20 – Keyboard and mouse

I have a wireless Logitech keyboard and mouse. The keyboard was not cheap, but for the amount of time I spend using it, it is a sound investment. It is the Logitech K800 keyboard, which is lovely to use. The mouse is an M510, nothing fancy, it just works and is nice to use.

21 – Backup – External Hard Drives

I use 2 Western Digital 4TB external hard drives. 1 for my photos, 1 for videos and everything else. And these are backed up too using Backblaze.

I have a third hard drive which I back stuff up to and store somewhere else.

22 – My phone

Yes I have a phone. I use it to speak to actual people, a nearly forgotten feature of these wonderful things. And using the cloud I can download photos to my PC so no probs with the Apple/ Microsoft interface.

Podcasting

A great way to get people to know you is to start a podcast. A podcast is a great way of growing you as a brand, if that is what you want to do. And I do not mind telling you that I am absolutely loving it.

23 – Podcast Hosting – Buzzsprout

Pat Flynn recommended Buzzsprout and that is good enough for me. I will update this entry once I have my podcast up and running. Which I have done. Check out my Photography Explained podcast or go to the Photography Explained Podcast website.

I am now a Buzzsprout affiliate – click this link, sign up and I get a commission. They really do make it super easy to get up and running in this marvellous medium which I love.

24 – Microphone

Nice and simple. I use a Samson Q2U. Great quality recording and it plugs into my laptop. Simple and does an excellent job.

25 – Acoustic treatment

I have to mention this. How do I get such great recording quality? It’s ok, enough people have told me that I do so I am only passing on what they have told me.

A great microphone.

Decent mic technique.

And cushions. Yes, cushions…. That is the acoustic treatment in my home office! And it works nicely.

Photography Gear

Well that is a subject all in itself – check out my gear page for all the good stuff that I use. Which is not a lot to be fair.

Summary

I hope that you have found the information in this page helpful. This is all stuff that I use in my business on a daily basis, and each and every item I can personally recommend to you.

Related viewing

There is a You Tube video for this blog psot which you can watch here on my You Tube channel

Helping me

Affiliate programmes are a way of helping people like me provide free advice and training, so any support is gratefully appreciated.

And don’t forget you do not pay any more by using my affiliate links.

What to do now?

Subscribe to my weekly email

Don’t worry I won’t bombard you with stuff, just send you an email every Friday with some thoughts from me. Just fill in one of the boxes and I will send you some good Lightroom stuff as a thank you for trusing me with your email address.

Get in touch

No fancy forms – just email me – sales@rickmcevoyphotography.co.uk.

Listen to my podcast

Yes I am the creator and all things at the Photography Explained Podcast – check out the podcast website for lots of good stuff from me.

That should do it – any questions get in touch – it would be great to hear from you.

Cheers from me Rick

Rick McEvoy
Rick McEvoy Photography
BIPP qualified logo ABIPP

Rick McEvoy

I am Rick McEvoy, an architectural and construction photographer living and working in the South of England. I create high quality architectural photography and construction photography imagery of the built environment for architects and commercial clients. I do not photograph weddings, families, small people or pets - anything that is alive, moves or might not do as I ask!! I am also the creator of the Photography Explained Podcast, available on all major podcast providers. I have a blog on my website where I write about my work and photography stuff. Rick McEvoy ABIPP, MCIOB

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